Running a food truck offers satisfaction, but not without hard work

Ninety-seven percent of food truck owners report being happy on the job.

Last year, author Jennifer Lewis surveyed 539 food truck owners across the country with a simple question: Are you happy that you’re doing this? Ninety-seven percent said they wouldn’t want to do anything else. But an almost equal number reported that the business is harder than they had expected.

Over the last decade, the mobile food business has exploded across the country. Many in the restaurant industry feel that the prolonged recession combined with a growing interest in gourmet foods has created a perfect petri dish for the meals-on-wheels fad.

“There were a lot of folks from culinary backgrounds that didn’t have the capital to get into restaurants. You also had a lot of folks unemployed, without much hope of getting back into their former careers,” explains Lewis, who wrote the 2011 book “Food On Wheels: The Complete Guide to Starting a Food Truck.” “On the consumer side, people still wanted access to unique food — but [they] no longer wanted to do $25 for a plate of whatever.”

But has the market become saturated? Perhaps in New York City, which now has more mobile food businesses than available permits. But restaurateur Alan Phillips — who recently authored “The Complete Idiot’s Guide to Starting a Food Truck Business” — sees plenty of opportunity in almost any other U.S. city. 

“For me, there’s no bad restaurant spaces, there’s just bad restaurateurs,” he says. “Same with food trucks: If you know what you’re doing, you’re passionate about what you’re doing and you can manage your costs, you should be successful.”



News
Entertainment
Sports
Lifestyle
International

Class action against Facebook attracts 60,000 users

A law student said his class action suit against Facebook for alleged privacy violations has the support of 60,000 users and passed its first legal review.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Local

Mugger uses chokeholds in Central Park attacks: NYPD

Cops are searching for a Manhattan mugging suspect tied to at least two attacks near Central Park this week.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

Television

TV watch list, Thursday, Aug. 21: 'Simpsons,' 'Simpsons'…

It's time to change the channel to FXX, and then never change it again, as you watch all the "Simpsons" episodes you can handle.

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Wellbeing

Metabolic syndrome could have a sugar link

Scientists in St. Louis may have found another culprit in metabolic syndrome, which can lead to heart disease and type 2 diabetes.  Uric acid is…

Wellbeing

Another way stress hurts your unborn baby

Mothers know to try staying calm during pregnancy, as stress has been linked to behavioral and developmental problems for their babies. But now, a new…