Running a food truck offers satisfaction, but not without hard work

Ninety-seven percent of food truck owners report being happy on the job.

Last year, author Jennifer Lewis surveyed 539 food truck owners across the country with a simple question: Are you happy that you’re doing this? Ninety-seven percent said they wouldn’t want to do anything else. But an almost equal number reported that the business is harder than they had expected.

Over the last decade, the mobile food business has exploded across the country. Many in the restaurant industry feel that the prolonged recession combined with a growing interest in gourmet foods has created a perfect petri dish for the meals-on-wheels fad.

“There were a lot of folks from culinary backgrounds that didn’t have the capital to get into restaurants. You also had a lot of folks unemployed, without much hope of getting back into their former careers,” explains Lewis, who wrote the 2011 book “Food On Wheels: The Complete Guide to Starting a Food Truck.” “On the consumer side, people still wanted access to unique food — but [they] no longer wanted to do $25 for a plate of whatever.”

But has the market become saturated? Perhaps in New York City, which now has more mobile food businesses than available permits. But restaurateur Alan Phillips — who recently authored “The Complete Idiot’s Guide to Starting a Food Truck Business” — sees plenty of opportunity in almost any other U.S. city. 

“For me, there’s no bad restaurant spaces, there’s just bad restaurateurs,” he says. “Same with food trucks: If you know what you’re doing, you’re passionate about what you’re doing and you can manage your costs, you should be successful.”



News
Entertainment
Sports
Lifestyle
National

At 91, Marvel creator Stan Lee continues to…

By Piya Sinha-RoyLOS ANGELES (Reuters) - Marvel Entertainment's chief emeritus Stan Lee may be in his ninth decade, but it hasn't stopped him from adding…

National

Islamic State says beheads U.S. journalist, holds another

Islamic State insurgents released a video purportedly showing the beheading of U.S. journalist James Foley, who had gone missing in Syria nearly two years ago.

Local

VIDEO: NYPD seeks shooter in East New York…

Cops are on the lookout for an unknown shooter who aimed and missed hitting a man on a bicycle, instead nearly striking a nearby officer in East New York.

Local

NYS state forces thrift shops comply with ban…

Nine New York City thrift shops were reprimanded by the state attorney general for selling children's clothes with drawstrings around the neck and waist.

Television

'Pretty Little Liars' recap: Season 5, Episode 11,…

Caleb's not a ghost. Spencer might still be an attempted murderer. And Hanna's going to die next week. In other words, we actually got some…

Movies

At 91, Marvel creator Stan Lee continues to…

Marvel Entertainment's Stan Lee is adding outposts to his creative empire to interest a new generation of children in super heroes of all shapes and sizes.

Television

Mira Sorvino explores immortality on 'Intruders'

Mira Sorvino's new show "Intruders" centers around a secret society that achieves immortality by taking over the bodies of other people.

Television

5 things you need to know about new…

"Doctor Who" returns Saturday with a new star, Peter Capaldi. Here's some things to know about him (mainly his turn as sweary spin doctor Malcolm Tucker).

MLB

Shane Greene travels unlikely road to Yankees stardom

Shane Greene was throwing a bullpen session on a quiet field at Daytona Beach Community College one day when the ball started moving.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL tight ends (TE)

MLB

MLB Power Rankings: Angels supplant A's, Nationals climb

MLB Power Rankings: Angels supplant A's, Nationals climb

NFL

David Wilson returns to triple jump, sets sights…

Giants fans know David Wilson can jump. They are just more used to seeing him go for backflips, not distance.

Style

11 timeless gifts for registries or just because

Gifts to prove you're a style maven once and for all.

Parenting

How everyday moments can inspire kids' creativity

"The Artist's Way for Parents" author Julia Cameron gives advice on how parents and children can be creative together.

Tech

How to stay safe online

Stop worrying about keeping your online passwords safe, and start worrying about keeping your username a secret. Actually, worry about both. According to Shaun Murphy…

Tech

OpenTable now lets you pay your bill via…

The restaurant app OpenTable added the ability to pay your bill (and tip) with your phone, thus cutting back on a few dining annoyances.