Using social media to promote your art

Conceptual artist Brainard Carey helps fellow artists use social media to their advantage.

Over the last two decades, New York conceptual artist Brainard Carey has carved out a career for himself on the international scene, with featured performances at the Whitney and Venice Biennials, among other notable venues.

But he has also pursued a parallel career as a kind of motivational speaker for contemporary artists. His message: In order to have a career, you have to develop your strategic voice, not just your artistic voice.

“Artists who have a sense of aesthetics and quality constantly see other work which is poorly made — or just bad — being exhibited. That’s very frustrating. But it also tells us something: There is another mechanism, beyond quality, for why that work is presented,” explains Carey. “So all I’m saying is, ‘let’s look at what those mechanisms are.’”

His latest book, “New Markets For Artists,” is a sequel to last year’s “Making It in the Art World.” This time, Carey wants to help artists rethink their use of social media and online markets.

“One of the ways people gain access is understanding how to reach people in an effective way. It’s all incredibly personal. How we approach people and handle ourselves is 90 percent of what’s going on in our careers,” he explains. “We have to practice our etiquette and think about how we’re approaching people. The best analogy is online dating: It’s not very effective to say, ‘Here’s my picture. If you think I’m handsome, click my e-mail.’ Yet that’s basically what artists often do with their work. That’s not attractive. People want to see something about who you are and how you think.”


News
Entertainment
Sports
Lifestyle
Local

Easter 2014: The year's best bonnets

It's Easter, and that means it's time for Fifth Avenue to turn into a veritable catwalk of bonnet-wearers. The annual march, which kicks off at…

Local

Woman arrested for attempted kidnapping of baby in…

Authorities said that a Queens woman behind an attempted kidnapping of an 8-month-old baby boy was arrested on Saturday.

Local

Hate crime charge in attack on Sikh Columbia…

A man has been arrested and charged with a hate crime after he allegedly pulled the beard of a Sikh Columbia University professor as part…

Local

NYPD arrest man after finding body inside plastic…

Police said they found a man stuffed inside a plastic container in a Brooklyn home. Authorities arrested Joshua Simser, 24, in connection to the death

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

NHL

Rangers blow two-goal lead in Game 2 loss…

The Rangers got out to an early 2-0 lead in Game 2 and the Garden was rocking. But it went downhill quickly from there.

NBA

Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

NFL

Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.