The Word: Kellan Lutz is really into gum

Kellan Lutz

It’s all gum all the time for Kellan Lutz — with a few starring roles thrown in.

Last Wednesday, the “Twilight” star popped up at Helen Mills, a theater and event space in New York, to launch his latest endeavor: Being the enthusiastic spokesperson for iD Gum, a new brand of the chewy stuff which is geared to teens.

“Who would have thought 10, 20, 50 years ago that gum would be an accessory? Now it is. Now it’s cool to show that you have gum versus hiding a piece of gum for your breath. Now it’s like, ‘Oh you’ve got some iD Gum?,’” the actor asked philosophically.

The collaboration between iD?and Lutz isn’t just for profit, mind you. “I only want to stay true to my brand and do great quality products, which this is. I’m a huge fan of the gum. I love gum,” he told reporters about his decision to lend his name to iD.

Dude loves gum, amiright? So much so that even when we were able to get him off message to talk about what’s next for his career, we couldn’t help but read in between the lines (quotes in bold belong to The Word).
“It’s bittersweet,” he says about the end of “Twilight” [and possibly a new flavor of gum]. He continued:  “It feels like closing a chapter but in a way it’s like your last days of high school — you’re really looking forward to college and I’m really looking forward to that [like I'm looking forward to this piece of iD Gum]. It’s been great having my own project now, to [chew delicious gum and] be the lead in ‘Tarzan’ [a character who wasn't fortunate enough to be alive when gum was so accessible, but I think he chewed on pine bark of some sort]. Hopefully we can franchise that. It’s going to be great [just like this piece of iD Gum I'm waiting to chomp on].”

–With additional reporting by Olivia Morrow

Everyone is fleeing from Amanda Bynes

Things don’t seem to be getting any better for Amanda Bynes. The actress has been charged with two counts of driving on a suspended license, according to TMZ. On top of that, the troubled former child star was reportedly dropped by her agent, publicist and lawyer — all within the last few weeks — because she’s become “extremely difficult” this year. But a source close to Bynes says the actress isn’t worried, since she’s looking to transition from acting to fashion.

Right. Because fashion people don’t need things like lawyers or publicists or agents. No reason to worry at all, Amanda.



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