Four easy steps for personal branding

You don’t need a billboard to communicate your brand — but you should know 
what your slogan would be.

Call it self-marketing, personal branding, professional development or any other buzzword you’d like. In any case, both finding a job and climbing the career ladder are all about investing in the business of you.

The four Ps of marketing are product, price, promotion and place. In the realm of self-marketing, you are the product that’s up for sale, which means you must successfully apply the traditional marketing model to you: the person, the professional and the brand.

Product: Be consistent and recognizable
What do you bring to the table that others in your industry do not? Know your strengths and play to them by creating a consistent brand around yourself that’s complete with a mission, objectives and recognizable visual brand elements. Today’s hiring managers are social consumers who are more apt to hire you based on the experience you’re selling rather than your ability to carry out a few specific tasks.

Place: Recognize your niche
In traditional marketing, products were distributed across geographic regions. As a professional, you are only one person. Be realistic about where your target audience spends their time. Research who needs your services and where they participate online. Spreading yourself too thin across communities and niches where your products and services aren’t needed will only make more work for you — with little reward.

Promotion: Communicate your brand
This final tactic is arguably one of the most important. How will you communicate your messages to the market you’ve targeted? Selecting the appropriate mediums means the difference between being heard loud and clear or getting lost in the clutter. To make this critical decision, turn your attention back to your audience. Determine where your target audience gets their information and make sure your messages are present on these channels.

Price: Know your value
   
The importance of this element in self-marketing is twofold. In addition to accounting for the value you add to an organization, you must decide what you, the hard-working professional, are worth and what your bottom line is — particularly if you ever decide to freelance or become an independent contractor.
   
Decide what you’re worth based on how much others in your industry are being paid for the work they perform, and be resolute about how much you’re willing to accept.



News
Entertainment
Sports
Lifestyle
Local

City Council to vote on bill banning anonymous…

One of the two bills would make it so any type of communication paid for or okayed by a campaign disclose that they are involved in any way.

National

At 91, Marvel creator Stan Lee continues to…

By Piya Sinha-RoyLOS ANGELES (Reuters) - Marvel Entertainment's chief emeritus Stan Lee may be in his ninth decade, but it hasn't stopped him from adding…

National

Islamic State says beheads U.S. journalist, holds another

Islamic State insurgents released a video purportedly showing the beheading of U.S. journalist James Foley, who had gone missing in Syria nearly two years ago.

Local

VIDEO: NYPD seeks shooter in East New York…

Cops are on the lookout for an unknown shooter who aimed and missed hitting a man on a bicycle, instead nearly striking a nearby officer in East New York.

Television

TV watch list, Wednesday, Aug. 20: 'Extant,' 'Legends'…

See a two hour block of Halle Berry's scifi show, "Extant."

The Word

The Word: Mischa Barton in trouble, not that…

  People are really, really worried about Mischa Barton. Again. The former "O.C." star is reportedly in deep financial trouble and can't seem to get…

Movies

Review: 'The One I Love' has a top…

Elisabeth Moss and Mark Duplass play a frayed couple who happen on something mysterious in "The One I Love," which we can't spoil.

Movies

Review: The semi-good times don't last in the…

Despite the occasional blast of Iggy Pop and The Buzzcocks, the YA move "If I Stay" — with a near-dead Chloe Grace Moretz — soon turns maudlin.

NFL

Jace Amaro continues to deal with issue dropping…

Jets second-round pick Jace Amaro has been plagued by drops since minicamp in June.

MLB

Shane Greene travels unlikely road to Yankees stardom

Shane Greene was throwing a bullpen session on a quiet field at Daytona Beach Community College one day when the ball started moving.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL tight ends (TE)

MLB

MLB Power Rankings: Angels supplant A's, Nationals climb

MLB Power Rankings: Angels supplant A's, Nationals climb

Parenting

Fun family activity: Off-Broadway show for pre-teens

"The Love Note" is an off-Broadway musical your pre-teen won't roll his or her eyes at.

Parenting

Barnes & Noble partners with Samsung to release…

Barnes & Noble releases the first full android tablet optimized for reading.

Style

11 timeless gifts for registries or just because

Gifts to prove you're a style maven once and for all.

Food

The Chic Wife tells us how to use…

Kris Schoels, aka The Chic Wife, grew up on a farm with peach trees. August is National Peach Month, but Kris Schoels doesn’t need a reason…