Historically black schools need a business plan

In his book, Alvin Schexnider suggests that Historically Black Colleges and Universities should get real about their business models.
In his book, Alvin Schexnider suggests that historically black colleges and universities should get real about their business models.

When Alvin Schexnider took over as chancellor at Winston-Salem State University in 1996, he rubbed more than a few faculty members the wrong way. Schexnider ascended to the chancellor’s office with a vision for radically adapting the historically black college to the changing marketplace of higher education.

By 2000 he was gone, five years earlier than he had planned. But Schexnider feels there’s a lesson in this experience for all HBCUs (historically black colleges and universities.) His latest book, “Saving Black Colleges: Leading Change in a Complex Organization,” calls for sobering business-minded alterations to the HBCU model.

“I’m not the kind of guy who likes to nibble around the edges. Change doesn’t have to be radical, but it certainly has to be intentional,” says Schexnider. “I didn’t take the time to develop a management team before I made changes, so when there was a cry, there was no one to take the spear in the chest but me.”

Not surprisingly, Schexnider feels these institutions need first and foremost a strong president, willing to focus the school’s mission toward greater specialization. He also calls for greater creativity in marketing. Specifically, he believes HBCUs need to market themselves to other races.

“I think it definitely needs to part of the business model. Sometimes there’s a lot of resistance from alumni, but in this new world diversity has to be embraced not just at majority institutions,” he says. “You can still be a historically black university and embrace diversity. The two aren’t mutually exclusive.”


News
Entertainment
Sports
Lifestyle
National

Rapper affiliate of Wu-Tang Clan 'cuts off own…

Rapper Andre Johnson, who has performed with New York outfit the Wu-Tang Clan, is in a critical condition after reportedly cutting off his own penis…

National

Cleavage complaint: Disneyland staffer orders curvy mom to…

A curvy mom-of-three says she filed a formal complaint after staff at Disneyland Resort in California ordered her to cover up her boobs. Melissa Behnken,…

International

Canadian charged in 'Heartbleed' attack on tax agency

OTTAWA (Reuters) - Canadian police have arrested a 19-year-old man and charged him in connection with exploiting the "Heartbleed" bug to steal taxpayer data from…

National

Every dog has his day in court, in…

(Reuters) - Call him juror K-9.A computer glitch is likely to blame for a summons that called a German Shepherd to report for jury duty,…

Television

‘Survivor: Cagayan’ recap: Episode 8

Sure, it's called Survivor. But this season should really be called 'The Tony Show.'

Television

Jim Rash talks 'The Writer's Room' and amazing…

For Jim Rash, as the fifth season of "Community" comes to a close, the second season of "The Writer's Room" begins.

Going Out

Tasty chicken and waffles in NYC

Try some soul food goodness around the city.

Television

'Dexter' star Jennifer Carpenter moves into producing role

The actress who played the title character's sister in "Dexter" is teaming up with producer George Stelzner to adapt Erika Hayasaki's book "The Death Class:…

NBA

Knicks wrap up season with win over Raptors

The Knicks wrapped up their season as it began — undermanned — but that still didn’t deter them from ending it the right way.

MLB

Adam Warren closes out doubleheader sweep for Yankees

Adam Warren navigated a tricky ninth inning earn the Yankees a 2-0 victory over the Cubs.

NHL

Marc Staal healthy, eager to contribute to Rangers…

Marc Staal remembers the feeling of helplessness watching his teammates compete for hockey’s ultimate prize and being unable to contribute.

NFL

2014 NFL Mock Draft: Updated, new April version

2014 NFL Mock Draft: Updated, new April version

Wellbeing

This Week in Health: chocolate may prevent obesity…

Can chocolate prevent obesity and diabetes? Location of study: U.S. Study subjects: Mice Results: The positive health benefits of chocolate have been studied increasingly more…

Wellbeing

This Week in Health News: breastfed infants trying…

Are breastfed infants trying to prevent mom from having another baby? Theory: The act of breastfeeding not only brings mom and baby closer together –…

Wellbeing

Unexplained infertility may be caused by lack of…

Researchers have identified a protein on the egg's surface that interacts with another protein on the surface of sperm, allowing the two cells to join.

Tech

5 surprising facts about Google Glass

Your sex life could get more interesting.