Burger King ditches mascot for fresher image

The king has lost his crown, but he'll always have our hearts

That creepy plastic face that we’ve all come to know and love will soon be joining the ranks of other retired fast food mascots.

Burger King is expected to announce today that it will be launching a new ad campaign that replaces the creepy king with new, healthy images of fresh food. In addition, get ready for the California Whopper, complete with avocado, Swiss cheese, and bacon. No, not the lowest-cal ingredients, but certainly “healthier” than the traditional whopper.  

“Call it the Whole Foods effect,” Ron Paul, president of consulting firm Technomic, told USA Today. “Fresh is it.”

The move has most likely been a long time coming, as Burger King tries to keep up with the fresh trend that other chains have already initiated. In July, the fast food chain was recognized by the Economic Times for decreasing its trans and saturated fats in French fries between 1997 and 2008.

But why did Burger King have to lose its mascot to adopt a healthier image? Doesn’t the king like avocado?



News
Entertainment
Sports
Lifestyle
Local

NYPD looking for man they say assaulted elderly…

      The New York City Police Department is asking for the public's assistance in locating a Hispanic male 20's wanted in connection with…

Local

Three arrested after allegedly assaulting off-duty officer in…

Three men were arrested early Saturday morning after allegedly assaulting an off-duty officer at a Bronx bodega, and the NYPD is asking for the public's…

Local

Healthcare union creates vibrant West Indian Day Parade…

Volunteers worked almost around the clock through the weekend, putting the flashy finishing touches on hundreds of costume pieces 1199SEIU members will wear while marching…

National

Top 10 most hipster college campuses

Hipsters are everywhere these days. You can't walk down the anywhere anymore without seeing a pair of skinny jeans on a handlebar mustachioed 20-something, a…

Gossip

Chef Todd English arrested for DWI in the…

Celebrity chef Todd English is facing DWI charges after a traffic stop on Sunday.

Movies

Box office: 'Guardians of the Galaxy' is 2014's…

This weekend "The Guardians of the Galaxy" passed the fourth "Transformers" movie to become the highest grossing film of 2014.

Gossip

Spears back with controversial ex?

Is Briteny Spears back with Adnan Ghalib?

Gossip

Brad and Angelina honeymoon in Gozo

Angelina Jolie and Brad Pitt have taken their brood to Gozo for a working honeymoon.

Sports

Novak Djokovic feeds off US Open crowd to…

Novak Djokovic isn't a native New Yorker, but he sure knows how to use the U.S. Open crowd to his advantage.

NFL

Odell Beckham still 'weeks away,' Tom Coughlin angry…

Giants head coach Tom Coughlin has fought a losing battle against the media all preseason over the status of wide receiver Odell Beckham Jr.

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

Travel

10 free apps to make traveling easier

Finding the nearest bathroom, calculating currency exchanges and locating your departure gate must have been difficult for travelers of previous generations. But we wouldn't know,…

Travel

How to get a seat upgrade to business…

It used to be much easier to upgrade your coach seat to business or even first class, but rigid rules and tighter schedules have made…

Career

The number of telecommuters is expected to nearly…

Until a few years ago, telecommuting was not considered a realistic option at most companies. But with technological advances like high-speed Internet and smartphones, more…

Wellbeing

Your new food ally to ward off type…

For people who may be headed for type 2 diabetes, regularly eating pistachios might help turn the tide, according to a small nutrition trial from…