2nd Ave Deli wins court battle with Vegas restaurant over ‘Instant Heart Attack’ sandwich

The "Instant Heart Attack" sandwich at 2nd Avenue Deli.

Two sandwich-serving eateries duked it out in court to fight for the naming rights of high-calorie menu items, but in the end, the Big Apple beat out Sin City.

Famous Las Vegas diner Heart Attack Grill was embroiled in a law suit with New York City’s 2nd Avenue Deli over its $24.95 “Instant Heart Attack” sandwich — a culinary creation piled high with pastrami, corned beef, salami or turkey, and nestled between two fried potato cakes. The deli also plans to begin selling a $34.95 “Triple Bypass” sandwich.

The Heart Attack Grill sells similar bypass-themed monstrosities, which have made headlines more than once after customers were rushed to the hospital after collapsing in the restaurant. Heart Attack Grill accused 2nd Avenue Deli of copyright infringement last year.

“We believe you copied Heart Attack Grill’s family of medically themed food items, including its ‘BYPASS’ trademarks,” Heart Attack Grill said in a cease and desist letter to 2nd Avenue Deli, according to the Daily News.

Deli owner Jack Lebewohl, who runs the eatery’s two locations with his family, decided to sue Heart Attack Grill, claiming he was serving the sandwich even before the Vegas restaurant opened in 2005. A Manhattan federal judge ruled Friday in favor of 2nd Avenue Deli, but also restricted the deli from advertising the sandwich outside of Manhattan.

“We feel very vindicated,” Josh Lebewohl, Jack’s son, told Metro. “We are just happy that we will be able to continue doing what we do best. The true victors really are our customers.”

Lebewohl said the deli has been serving the “Instant Heart Attack” for 10 years, ever since his father realized you “can’t go wrong with fried potatoes and meat.” He’s seen many patrons devour the calorie-laden staple, but the newly-named addition to the restaurant’s menu could serve as NYC’s next great food challenge:

“I haven’t seen anyone finish the ‘Triple Bypass’ sandwich,” Lebewohl said.


News
Entertainment
Sports
Lifestyle
Local

City Council committee moves Williamsburg's Domino refinery deal…

The deal to turn the old Domino Sugar refinery along the Williamsburg waterfront into a new housing complex is one Council vote away from approval.

National

On newly released tape, 'Squeaky' Fromme says was…

Manson Family member Squeaky Fromme told a mental health examiner in newly released interview the "X" she carved in her forehead was meant to separate her from "the system."

National

Electric Zoo tickets on sale Tuesday as festival…

Electric Zoo tickets go on sale Tuesday. The festival announced plans to amp up security after two attendees died last year from apparent drug overdoses.

Local

VIDEO: Conflicting accounts after horse carriage falls over…

There were conflicting accounts about what caused a horse carriage to fall near Central Park and Fifth Avenue on Wednesday.

Movies

Tribeca: Nikki Reed on going funny for a…

"Intramural" star Nikki Reed talks about being the straight person in a broad comedy, spending time in Austin and how "Thirteen" was a "miracle."

The Word

Taylor Swift has a hard time leaving the…

We're entranced by these photos of poor Taylor Swift leaving her Tribeca apartment.

Going Out

Pop-up cat cafe opens to long lines in…

The country's first pop-up cat cafe opened in New York on Thursday.

Movies

Interview: Steven Knight on making Tom Hardy normal…

Filmmaker Steven Knight discusses his new movie "Locke," set entirely within a car and featuring only one actor on-screen: Tom Hardy.

NFL

2014 NFL Mock Draft: Updated, new April 24…

2014 NFL Mock Draft: Updated, new April 24 version

MLB

5 infamous pitcher ejections for cheating

Never fear Yankees fans, Michael Pineda is far from the first MLB pitcher to be thrown out of a game for cheating.

MLB

Yankees pitcher Michael Pineda ejected for using pine…

Pineda was thrown out of the game against the Red Sox Wednesday for having pine tar on his neck -- for all the world to see.

NFL

Giants 2014 regular season schedule

The Giants will play five prime-time games — against the Lions, Redskins, Eagles, Colts and Cowboys.

Parenting

New study: Inside the wage gap between boys…

According to a new study, there's a wage gap between boys and girls, with boys earning more allowance for less chores.

Tech

From Apple TV to Fire TV, big changes…

Apple is set to launch a new generation of it's Apple TV, which grossed over $1 billion in 2013. But competition from Amazon and Google looms.

Style

Katy Perry releases a new Claire’s collection

Katy Perry expands her empire by releasing an accessories collection at Claire's.

Style

MAC & Proenza Schouler collection unveiled

MAC Cosmetics is releasing a new collection with Proenza Schouler.