Joseph Joseph: Adding fun and color to your kitchen

Richard Joseph

Chances are, the colorful chopping boards and bright salad bowls that jump out at you from aisles of boring steel home products are courtesy of Joseph Joseph.

“We understood that you need functional products, but you got to make them look cool because functional products usually look awful,” says Richard Joseph, who along with his twin brother, Antony, launched a line of stylish, award-winning kitchenware in 2003. And though their products are sleek and smart (just check out their Elevate tools, below right, to see what we mean) they’re affordable enough for young pseudo-cooks like you.

“We cook, but [we] like casual cooking. We love to entertain, and we don’t take cooking too seriously,” says Joseph. “So we want our products to be durable  and fun. Our products are much more about allowing people to have [a good time] with their cooking.”

Five products in his kitchen

1. “The idea is that you can chop on this cutting board that has a handle. When you squeeze the handle, it turns into a chute and then you can pour the food on your board directly into a pot.” Joseph Joseph Chop2Pot, $16, www.josephjoseph.com

2. “You know we drink a lot of tea in the U.K., so a kettle is an important piece of kitchen equipment. I like Michael Graves’ Whistling Bird Kettle. When the water boils it whistles a chime, like a bird.” Alessi Michael Graves Whistling Bird Kettle, $175, www.amazon.com

3. “These are classic French kitchen knives. I think the design is iconic. They’re stunningly beautiful; and when you hold one, it’s very well-balanced, which is very important.” Sabatier cooking knife, $46, www.sabatier.us

4. “Initially, we were designing for small kitchens where you have small, square sinks. So we maximized the size of the strain of the colander by making it square. Also, the design of the handle is very ergonomic and easy to use. I have it in lime green. I love lime green in my kitchen.” Joseph Joseph Square Colander, $8, www.josephjoseph.com

5. “Microplane uses a particular type of metal on their graters and it’s amazing. It is really sharp and does really fine grates. They are so superior to others on the market.” Microplane Artisan series grater, $10, www.microplane.com

Their most popular products

“Our range of kitchenware called Elevate, which are tools with elevated heads, so they don’t come into contact with the table or surfaces, making them hygienic. When you put them down, they are always elevated off the table.”



News
Entertainment
Sports
Lifestyle
National

OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…

Local

MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.

Local

De Blasio, Bratton defend city's efforts after Eric…

Mayor Bill de Blasio justified the city's response to the death of Eric Garner, a Staten Island man who died while in police custody earlier this month.

National

PHOTO: New Zealand Heral uses wrong image to…

The New Zealand Herald made a terrible mistake of using the wrong image to illustrate the tragic death of Staff Sergeant Guy Boyland – a New Zealand-born Israeli soldier who…

Movies

Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."

Movies

'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.

Television

'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."

Television

TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.

NFL

Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.

NFL

Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”

MLB

Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.

MLB

Joe Torre: I'm in Hall of Fame because…

Joe Torre spent 18 years putting together a near Hall of Fame career as a player. But it was the 12 years he spent as…

Travel

Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.

Education

Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…

Education

NYC teens learn how to develop apps during…

Through a program sponsored by CampInteractive, the high schoolers designed their own community-focused apps.

Tech

The Ministry of Silly Walks app is both…

Monty Python have dug into their back catalogue for cash-ins once more, but with the Ministry of Silly Walks app, they've made something that's fun too.