Child health advocates have a bone to pick with Apple

The $80 bouncy seat does not include an iPad.
The $80 bouncy seat does not include an iPad.

The Campaign for a Commercial-Free Childhood has a problem with iPad bouncy seats. The organization finds them so harmful that it is demanding Apple end its licensing agreement with Fischer-Price for the Newborn-to-Toddler Apptivity Seat. After being released, the toy was harshly debated on “Good Morning America,” with ABC news’ chief medical editor and pediatrician warning parents that babies should be shielded from screens.

“The Apptivity Seat is a greater threat to babies’ healthy development than any other screen-enabled device,” CCFC Director Dr. Susan Linn says. “The seat’s design encourages parents to leave infants alone, strapped down for extended periods of time with an iPad just inches from their face.”

So far, Fischer-Price had stood by the toy, saying parents are looking for a way to implement tablets into their children’s playtime.

Follow Emily on Twitter: @EmLaurence


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