Summer plans with Suno

2013 CFDA Fashion Awards - Winners Walk

Erin Beatty and Max Osterweis, the duo behind Suno, a brand that has charmed Anna Wintour and a slew of editors and bloggers with their plays on colorful ethnic prints, recently won the coveted 2013 CFDA Swarovski Award for Emerging Talent in Womenswear. Maybe now they’ll allow themselves to take a summer Friday or two. We chat with the designers about their big win and summer plans.

 

Congrats on the recent win. Who was the first person you called?

Erin: I didn’t even have my phone at the ceremony.
Max: I emailed Erin’s dad who shared the news with her family, and I emailed my parents — and then social media took care of the rest.
Erin: It was totally unexpected. We were thrilled to win and are very excited to live up to it.


What do you hope that winning the award will do for the brand?

Erin: Hopefully it helps to increase brand recognition and encourage the stores that we’re not in to buy us. We definitely want to get back into Barney’s.


How are you hoping to grow the company?

Erin: We know that we’re going to want to dip into accessories sooner rather than later. Definitely cool bags and shoes. We’ve always been interested in head-to-toe dressing.
Max: The No. 1 question that we get asked is when are we going to do mens? And we still have no answer for that.


What are your plans for the summer? 

Max: Both of us are focusing on taking weekends off as much as we can. The first few years of Suno, none of us really took that much time off, so I started taking my weekends pretty seriously.
Erin: I actually rented a place in Germantown, N.Y., so I’m in the country.


What’s an ideal summer day?

Erin: It’s sitting down outside and reading.
Max: Spending time on my boat, fishing.


What are you currently reading?

Erin: I just finished “Freedom” by Jonathan Franzen, and now I’m onto “Lit” by Mary Karr.
Max: I just finished a 10-novel series “The Story of a Crime.” It’s the
Swedish socialist
detective novels from
the ‘70s.

What looks are you loving for the summer?

Erin: I’m wearing embroidery all the time now, cotton embroidery.
Max: My mom was just with me and she insisted that we do a caftan for her.


Best way to beat the heat?

Max: Get in the water, whether it’s a fire hydrant or the ocean or the pool.

 


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