New app keeps your social life in check

phone_screens

Ditching your cross-town dinner plans just got a little easier thanks to a new app that allows users to “take control” of their social lives. Ketchup, a social networking app that runs through Facebook, is a platform for users to send and accept hangout requests, as well as keep track of prior commitments. Think of it as an interactive sticky note.

Reddyset, an application development company, is behind the app. In an interview with The New York Times, the company’s founder, Matt Capucilli, said that the app gets “the first step of every plan in place,” as well as serving to “retain all the social agreements you’re already making.”

The sleek, simplistic interface makes it easy for users to access a list of their Facebook friends and invite them to variety of activities – anything from a movie or a brunch, to the more extreme, like dodgeball or science experiments. Even if your friends aren’t currently on Ketchup, you have the option to send a text message or email to the person you wish to hangout with.

The app, which debuted in New York in April, features a list of activities that has something for everyone. But just like in real life, people have the ability to ditch, or “flake” on your tentative plans. Thanks to the brutal honesty of the Internet, they don’t have to give a reason why.

Follow Chris Longo on Twitter @east_coastbias



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