4 tips for creating the perfect website

David Chen
Building a good website is the first step to creating a business, so make sure you do it right. / Provided

Without some legitimate online presence, it’s hard to have a legitimate business. Business owners looking to stand out from the competition can’t simply have a website — they need to make a site that’s attractive, functional and able to attract potential clients. For a lot of people, the idea of creating a website can be daunting because they have no coding or design experience. However, with the growth of do-it-yourself websites creation services, creating your own site has never been easier. The time to take the leap has come.

Metro talked with David Chen, the CEO of Strikingly, a new online service that allows users to create websites in just a few minutes, without paying a professional designer. Chen shared great tips on how to get ready to launch online.

1. Think mobile
Mary Meeker, the head of Morgan Stanley’s global technology research team, predicts in her annual Internet Trends report that more users will connect to the Internet on their smartphones and tablets than desktops within the next few years. So make sure that your website is not only accessible on mobile devices, but that it also offers a completely different and beautiful experience.

2. Cut the blah-blah
Chen encourages users to reduce the content of their homepage to the “absolute minimum.” A screen filled with text might indeed make a website look full but it’s not easy on the eyes and often adds to clutter and confusion, as well as bounce rates. “If you can’t capture people’s attention in the first 10 seconds, you lose them,” Chen said. Just have a few key points that get the message across, and pair them up with multimedia content. Big, colorful images can do a lot to draw the eye. For example, if you’re a restaurant, only feature one or two signatures dishes on your homepage, not the entire menu.

3. Go straight to the point!
Streamline the process to get users to do what you need them to do in one or two clicks maximum. For example, if you’re a freelance private chef, make sure people can find your contact information with a single click. Keep it simple and fast!

4. Inspire people
“You should always tell a story,” Chen explains. According to him, people care about why you’re doing what you’re doing and they like to understand your mission and your goals. Say you’re a Thai restaurant: Don’t just advertise the quality of your food or competitive price. Instead, explain that by coming to your restaurant, customers can enjoy an authentic experience and discover a culture. That promises to have a bigger impact than just a great meal!



News
Entertainment
Sports
Lifestyle
Local

Protesters say new Met Opera is anti-Semitic

Protesters, including a former mayor and governor, gathered outside of the Metropolitan Opera on Monday afternoon to protest the opening of “The Death of Klinghoffer.”

Local

Brooklyn girl's death ruled a homicide

The New York City Medical Examiner has ruled the death of a Brooklyn toddler a homicide. Jeida Torres, 3, was found bruised and unresponsive Saturday…

Local

New York City continues to prepare for Ebola…

New York City continues to prepare for the possibility of Ebola. There have been numerous scares, but no confirmed cases. Representatives from about 150 unions…

Local

NYPD nabs alleged serial bank robber

  The NYPD has arrested a man they say is responsible for multiple Manhattan bank robberies this month. Police have arrested a Brooklyn man they…

Entertainment

We the Economy: Morgan Spurlock's new crusade

If Morgan Spurlock gets his way, you won't be able to avoid We the Economy, the series of 20 shorts films curated by the "Super…

Arts

3 Parody plays lampoon your childhood, adulthood and…

Whether you loved the source material or you're going in blind, these parody plays have something for every audience member. We rate three of NYC's hottest satirical shows.

Gossip

Who has more power: Harry Styles or Amal…

Amal Clooney comes in fourth on The Evening Standard's Most Influential Londoners list.

Music

#AskPaul McCartney reveals his love of American pop…

For an Englishman, Paul McCartney's pop culture tastes would fit right in stateside. The former Beatle (@PaulMcCartney) revealed that he has a real thing for…

NFL

John Idzik: 'We did a ton of background'…

Given John Idzik spent the previous five years with the Seahawks before he joined the Jets last January, there is a comfort level for the organization.

NFL

Jets add sizzle to struggling passing game with…

The Jets’ trade for Percy Harvin may have an air of desperation on the surface, but at 1-6 this season is hanging only by a thread.

NFL

Jason Pierre-Paul: 'We've got to regroup' during bye…

“We’ve got to regroup and figure out what went wrong,” said defensive end Jason Pierre-Paul. “When we come back, we want to be a great team.”

NFL

Breno Giacomini: Media blowing up Golden Tate-Percy Harvin…

According to Breno Giacomini, the fight between Golden Tate and Percy Harvin during Super Bowl week was over by the time the lineman turned around.

Education

Is a 'gap year' after high school for…

It’s a familiar script that millions of students follow each year: Graduate high school and then immediately start college. But more and more students are…

Parenting

New news about Kate Middleton's pregnancy

The Palace released a statement about Kate Middleton's pregnancy.

Parenting

Cool book for kids: 'The Princess In Black'

"The Princess In Black" will change the way girls view princesses.

Wellbeing

Gabby Bernstein: The 3 questions I always get

For the last decade, I’ve been writing self-help books and preaching the Gospel of Gabby to audiences throughout the world. And no matter what country…