LEGO building in the digital age
Legos from the box are so 2013. Google Chrome has now launched Digital LEGO, allowing users to follow digital instructions and using their Web browser to build instead of the dozens of colorful pieces usually required. After first launching in Australia as an experiment, Digital LEGO went global on Tuesday and over 1 million people have already given it a try.
“We think the creative freedom of LEGO bricks shouldn’t be limited to plastic bins,” the announcement on Google Chrome’s blog reads. “We’ve added new features to make it easier to build and explore the digital world of LEGO creations. To start, you can sign in now with your Google+ account to help find stuff people in your circles have built,” the post reads on. Google has timed the launch to coincide with “The LEGO Movie,” which comes out February 7.
Though a case can be made for nothing beating the good old fashion way of playing with LEGOs, Google Chrome is aiming to make it more interactive through Digital LEGO, allowing users to see what their friends all over the world have made. Check out the 1-minute video below to see a demo: