Forget to ‘Call Your Girlfriend’? BroApp will text for you

broapp
With BroApp, you won’t have to worry about forgetting to text your girlfriend.
Credit: BroApp

Couples everywhere know that text frequency is a sensitive issue, but BroApp, which just launched on iOS, lets users schedule automatic texts to send to their significant others so they won’t get in trouble.

BroApp isn’t just for bros: Creators Tom and James, who declined to give their surnames, say that 10 percent of their users are women. Though BroApp is from Brisbane, Australia, half of the app’s users are American and the majority of users are between 18 and 24 years. We talked to Tom and James about their game-changing app.

How did you come up with the idea for the app?

Tom: I came up with the idea when I was living with James. I was working long hours at work and you couldn’t use your mobile phone in my office, and it wasn’t very accommodating to the girlfriend. I was talking to James about it and a light bulb moment happened and we thought, “Why don’t we set up an automatic text messenger and say, ‘Hey, how is your day?’ messages to my girlfriend?” We tested that for a few months and it’s quite a unique app that was useful both for me and for other people.

James: We built a prototype first, and that worked really well, but we didn’t decide to make it into a product until we told people we made this app. It had a lot of social currency and people found it funny. A lot of people wanted it and that was the reason we eventually made it into a product.

What about after the first text? The app can’t continue the conversation.

Tom: It’s just sort of to start the communication with the girlfriend so there’s still communication during the day. It wasn’t necessarily to message your girlfriend so you never have to talk to her. The idea was that it sends an initial text to start a conversation, so it’s more of a reminder than your relationship automated.

But why do you need an app to do that? Why can’t you just remember to text your girlfriend?

Tom: [Laughs] We were always so busy at work or couldn’t use the phone.

What did your girlfriend do when she found out you had been testing this app on her?

Tom: She was a bit shocked at first, but then she just realized how much I loved her.

So it was a labor of love?

Tom: It was.

broapp
BroApp lets you choose from several default texts to send to your loved one.
Credit: BroApp

What kind of problems did you run into in beta testing?

James: We started off with a really basic version that would simply just look at when Tom disconnected from his work wi-fi and send a message when that event occurred, so if Tom walked out of work and walked back in and walked out again, the original version sent texts each time Tom walked out. It wasn’t time-based; it was location-based. I think that put you in a few tricky situations, didn’t it, Tom?

Tom: Yeah, yeah. I’d just say, “Sorry about my phone – it’s been playing up lately.” She never caught onto it, so that was a good sign.

How did you come up with the messages?

James: We wrote those messages based on what we actually texted to our girlfriends. I guess we didn’t really think so, but what happened was a lot of Australianisms crept in there so we caught a lot of flak on social media. We were using “darl” and “sweety” and “bird” and signing off with “x.”

Tom: That’s why we only intended those default messages as examples. People can edit them to their own sort of language.

James: You can edit the existing messages and words you don’t use. Some people have edited the “x” to the kiss with the asterisks. I understand that – and expect that anyone other than perhaps our girlfriends would be suspicious of the default messages. It’s almost impossible to come up with messages that are cross-cultural and cross-relationship, etc., so from the beginning it was baked in that you could edit the messages and add your own.

It sounds like you could really use it to text anyone you need to text occasionally, then.

James: My brother uses it to text my mom. When I told her about BroApp and an extension called MomApp, she was very annoyed and said she’d be outraged but I don’t know if she knows my brother uses it.

How’d you come up with the name BroApp?

James: Bro is normally used as not a positive term. We call it brah, like a self-deprecatory thing. We chose that so people didn’t take it as seriously. We’re aware of how people perceive the term “bro” and it was a deliberate choice.

BroApp is available for free on Android and iOS.

Follow Andrea Park on Twitter: @andreapark



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

NBA

NBA great LeBron James sends 800 cupcake apologies…

By Kim PalmerCLEVELAND (Reuters) - NBA star LeBron James, whose recent return to the Cleveland Cavaliers in his home state of Ohio sparked a frenzy…

NFL

Jerry Reese confident with Giants, skipping countdown clocks…

Last year, Giants GM Jerry Reese installed a countdown clock in the locker room to inspire Big Blue to play in their own stadium for Super Bowl XLVIII.

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.