Jillian Michaels launching Kmart line
Fitness guru and “The Biggest Loser” personality Jillian Michaels is expanding her enterprise to include workout apparel. Michaels recently designed a new line for Kmart, called Impact by Jillian Michaels, which will be available on Kmart.com starting August 10 and will hit stores August 17.
“I wanted to create an athletic apparel line for Kmart that not only performed well, but looked great, too,” Michaels says in a press release. “I drew inspiration from every fitness category and trend out there, so no matter who you are and what you’re doing, you will feel empowered while wearing the collection.”
While designing, Michaels focused on four areas of fitness: training, running, yoga and lifestyle. Many of the styles are designed to soak up wetness to help absorb sweat. Breathability was also a big factor to Michaels when she was creating the line.
No promotional images of the line have been released; August 10 marks the big reveal.
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