VIDEO: Super Bowl ad by Menino’s coalition targets NRA comments

Amid the dozens of salacious and humorous advertisements hawking everything from soda to cars that aired during last night’s Super Bowl there was a somber and controversial ad that was brought to you in part by Mayor Thomas Menino.
A national coalition of mayors co-chaired by Menino that is pushing for stricter gun laws bought coveted air time during last night’s game to run an ad that takes aim at the National Rifle Association.
The spot was made to highlight contrasting statements made by NRA Executive Vice President Wayne LaPierre who on “Fox News Sunday” yesterday said that universal background checks on people buying guns wouldn’t work.
The ad features a 1999 clip of LaPierre testifying before Congress and saying that the NRA supported “No loopholes anywhere. For anyone.”
Menino’s group, Mayors Against Illegal Guns, has been pushing for certain bans and tighter control on guns, including background checks for anyone who buys a firearm.
“Background checks are the best way to stop dangerous people from getting their hands on guns – that is why they have overwhelming support from Americans and even gun owners,” Menino said in a statement. “The only people who don’t agree are the leaders of the National Rifle Association. We can’t let them get in the way of this sensible reform – and that’s why we’re demanding that Congress take action and pass a background check bill that will make our neighborhoods safer.”
Menino co-chairs the coalition of nearly 1,000 mayors with New York City Mayor Michael Bloomberg.
Last week Menino was joined by dozens of Massachusetts mayors who supported the call for gun law reform and also recorded a public service announcement on the issue that will air at a later time.

 

Commercial cost

Super Bowl ads are notoriously expensive because of the large television audience the event attracts. Some news agencies reported that the cost for a 30-second national spot this year was between $3 million and $4 million.
The coalition’s ad was scheduled to air in the Washington, D.C. market in the third quarter break coming out of halftime.
A spokeswoman for Menino said the coalition doesn’t confirm exact spending, but said the ad’s cost was six figures.

The ad

The Mayors Against Illegal Guns was was a 30-second spot.

  • It featured pictures of children and a soft, piano version of “America the Beautiful” playing in the background.
  • A clip of LaPierre testifying in 1999 shows him explaining that “We think it’s reasonable to provide mandatory, instant criminal background checks for every sale at every gun show. No loopholes anywhere. For anyone.”
  • The narrator sounded like a child and said “America can do this. For us.”

Michael Naughton



News
Entertainment
Sports
Lifestyle
Local

Gunther from 'Friends' talks Central Perk

We spoke with Gunther (James Michael Tyler) at the preview for new pop-up Central Perk, based on the cafe in "Friends."

Local

Central Perk opens in SoHo

Central Perk, of "Friends" fame, is giving out free coffee in SoHo through Oct. 18.

National

Beer sponsor Anheuser-Busch reproaches NFL over domestic abuse

Anheuser-Busch chastised the NFL for its handling of domestic violence cases, making it the first major advertiser to put pressure on the league.

Local

Sen. Krueger dishes on prospect of legal marijuana…

New Yorkers may see the legalization of recreational marijuana use as early as 2015 if State Senator Liz Krueger (D) gets her way. The Marijuana Regulation and Taxation Act will…

Music

FREEMAN makes Freeman a free man from Ween

For nearly 30 years, Aaron Freeman was known endearingly to his listeners as Gene Ween. But with "FREEMAN," he makes it clear that he's gone somewhere else.

Television

'Outlander' recap: Season 1, Episode 6: 'The Garrison…

Whipping, punching, kicking and a marriage contract. "Outlander" is not for the faint of heart this week with "The Garrison Commander."

The Word

The Word: Hey girl, it's a girl for…

It's a girl for Ryan Gosling and Eva Mendes, who reportedly welcomed a daughter last Friday, according to Us Weekly. The super-private couple managed to…

Television

TV watch list, Tuesday, Sept. 16: 'New Girl,'…

Check out the season premiere of "New Girl," as Jess competes with Jessica Biel for a guy's attentions.

MLB

5 top contenders for NL Rookie of the…

The outing rekindled award talk for deGrom, who appears to hold the top spot for NL Rookie of the Year honors. Metro breaks down a few other contenders.

College

College football Top 25 poll (AP rankings)

College football Top 25 poll (AP rankings)

NFL

Tom Coughlin says Giants 'beat themselves' against Cardinals

Head coach Tom Coughlin, who had a day to cool off and reflect, still sounded like he had a gnawing feeling in his gut.

NFL

Marty Mornhinweg accepts blame for Jets timeout fiasco

Jets fans looking for a scapegoat for Sunday’s timeout fiasco found a willing party on Monday: Marty Mornhinweg.

Style

Rachel Zoe: New York Fashion Week Spring 15

Rachel Zoe goes 'Glam bohemia' for Spring.

Food

Where to find SweeTango apples

Introduced in 2009, SweeTango — a hybrid of Honeycrisp and Zestar — is a sweet apple with plenty of crunch.

Style

London Fashion Week recap

London Fashion week gets in on the action with politics, heritage and summertime living.

Food

Padma Lakshmi's recipe for green mango curry

Padma Lakshmi shares her recipe for green mango curry in UNICEF's new book, "UNICHEF."