U.S. Postal Service is launching a new fashion line

A United States Postal Service mailbox. Credit: Reuters
A United States Postal Service mailbox.
Credit: Reuters

Is blue your favorite color? Do you like wearing so much blue people mistake you for a mailman? You’re in luck.

On Tuesday, the U.S. Postal Service announced plans to release a fashion line for men.

The line will be called “Rain Heat & Snow,” in honor of the Postal Service’s unofficial motto “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.”

The Postal Service has teamed up with Cleveland-based fashion apparel company, Wahconah Group, Inc.

“This agreement will put the Postal Service on the cutting edge of functional fashion,” said Postal Service Corporate Licensing Manager Steven Mills in an official press release. “The main focus will be to produce Ran Heat & Snow apparel and accessories using technology to create ‘smart apparel’ also known as wearable electronics.”

The new line will only include menswear. There are plans for a women’s line down the road, but there’s no date set for that. Sorry, ladies.

If you’re wondering how the U.S. Postal Service plan on paying for this since they can’t even afford to deliver our mom’s care packages anymore on Saturdays, well, they won’t. CNN reports that the Postal Service won’t have to pay to produce the apparel but will receive a small percentage of the profits. The clothes will be sold in “premier department and specialty stores.”

The Postal Service is moving on up. Next stop: Paris Fashion Week.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant

 


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