Google Now comes to iPhone, challenging Apple’s Siri

Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake
Google apps are shown on an Apple iphone 5 in this photo illustration in Encinitas, California, April 16, 2013. REUTERS/Mike Blake

Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts.

Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday.

Personal assistant technology such as Apple’s Siri, Google Now and products created by various start-up companies aspire to play what could become a critical role on smartphones by helping users with daily chores such as looking up information on the Web, handling calendar appointments and managing travel plans.

Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine, the analysts say.

Johanna Wright, Google’s vice president of Search and Assist for Mobile, described Google Now as the next phase in the evolution of search, in which answers are served up without a user needing to type in a query.

The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as “cards.” By accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.

Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.

The smartphone has emerged as a key battleground between Google and Apple as consumers increasingly access the Web with mobile devices instead of personal computers.

In September, Apple replaced the Google Maps app that once came pre-loaded on iPhones with a new maps app that Apple created in-house. The Apple maps service contained embarrassing errors, drawing fierce criticism from consumers and reviewers and forcing Apple Chief Executive Tim Cook to offer a public apology.

 



News
Entertainment
Sports
Lifestyle
National

California passes 'yes-means-yes' campus sexual assault bill

Californian lawmakers passed a law on Thursday requiring universities to adopt "affirmative consent" language in their definitions of consensual sex, part of a nationwide drive to curb sexual assault on…

National

Syrian refugees top 3 million, half of all…

By Stephanie NebehayGENEVA (Reuters) - Three million Syrian refugees will have registered in neighboring countries as of Friday, but many remain trapped by the advance…

International

North Korean leader's money manager defects in Russia:…

A senior North Korean banking official who managed money for leader Kim Jong Un has defected in Russia and was seeking asylum in a third country, a South Korean newspaper…

Local

MAP: New York City Street Closures August 29,…

The Department of Transportation and NYPD said there may be residual delays near all of the street closures on August 29, 31 and 31. Several streets and avenues will be…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

NFL

3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…