VIDEO: Extremely ‘racist, sexist’ Mountain Dew ad pulled

What is the deal with inappropriate commercials lately?

Just last week Hyundai pulled an advertisement that poked fun at a man’s suicide attempt. In the ad a middle-aged man locks himself in his garage and turns on his Hyundai car engine in an attempt to gas himself.

But the attempt fails because, as the last seconds of the ad make clear, the car has a zero emission engine.

Today, PepsiCo pulled a Mountain Dew video that was criticized for being extremely racist.

The ad, which is one of a series from Odd Future leader Tyler, the Creator, shows a white woman who has been obviously assaulted. The woman, standing behind a glass, is asked to identify her assailant in a lineup. The culprit, though, is a goat who tries to dissuade her by whispering things such as “Ya better not snitch on a playa,” and “Snitches get stitches,” under his breath.

The rest of the men in the lineup are all black men. Dr. Boyce Watkins noted that they’re “not just regular black people, but the kind of ratchety negroes you might find in the middle of any hip-hop minstrel show. Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”

In addition to the racist nature of the ad, it is also quite sexist. The advertisement clearly shows a woman as a victim of an assault. Instead of encouraging the woman to speak up against the man who hurt her, she is dissuaded by scare tactics. Even though it’s a farm animal telling her not to rat him out, it doesn’t make it any less offensive.

After high-profile assault cases like that of Steubvenville Ohio recently, it seems insensitive to deter women from identifying their assailants. The goat in the video says, “Keep your mouth shut … I’m going to get out of here and do you up.”

Who ever approved this ad?

“We understand how this video could be perceived by someone as offensive, and we apologize for those who were offended,” a Pepsi representative told Adweek.

The video has been removed from all Mountain Dew channels as well as Tyler, the Creator’s channels but can be found on YouTube.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant

 



News
Entertainment
Sports
Lifestyle
National

US military tried, but failed to rescue journalist…

The U.S. military earlier this year tried to rescue journalist James Foley and other American hostages held in Syria ,but failed to find the captives.

National

Fate of captured beluga whales in hands of…

A Georgia aquarium went to court on Wednesday seeking federal permission to bring 18 captured beluga whales to the United States from Russia.

Local

After Eric Garner death, religious leaders meet to…

Interfaith leaders convened with city officials to discuss what the community can do to help dial down heightened tensions after Eric Garner's death.

Local

'Suspicious' Hamilton Heights fire caused by power strip:…

An extension cord overload caused the deadly fire in Hamilton Heights late Monday that killed a 15-year-old girl and injured at least 12 others.

Television

'Doctor Who' personality profile: the 4 Doctors

When the time comes for a new Doctor, there's always some anxiety over the big question: Who will he be? The series owes its longevity…

Television

Billy Crystal to commemorate late actor Robin Williams…

  Comedian Billy Crystal will pay tribute to late actor Robin Williams at television's Primetime Emmy Awards on Aug. 25, the show's organizers said on…

Going Out

Things to do this week in NYC, Aug.…

GAMES Hudson Common Open Aug. 21, 7 p.m. Hudson Common 356 W. 58 St. Free, www.hudsoncommonnyc.com The U.S. Open begins on Monday, but most of…

Movies

Review: Sadly, Matthew Weiner's 'Are You Here' is…

"Mad Men" creator Matthew Weiner tries his hand at movies with "Are You Here," a misjudged Owen Wilson-Zach Galifianakis comedy that turns into a drama.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

NFL

Jalen Saunders still unsure what caused car accident…

Jets rookie wide receiver Jalen Saunders spoke to the media Wednesday for the first time since his car accident, but he didn't say a whole lot.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL defense (DEF)

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL quarterbacks (QB)

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Wellbeing

Metabolic syndrome could have a sugar link

Scientists in St. Louis may have found another culprit in metabolic syndrome, which can lead to heart disease and type 2 diabetes.  Uric acid is…

Wellbeing

Another way stress hurts your unborn baby

Mothers know to try staying calm during pregnancy, as stress has been linked to behavioral and developmental problems for their babies. But now, a new…