VIDEO: Extremely ‘racist, sexist’ Mountain Dew ad pulled

What is the deal with inappropriate commercials lately?

Just last week Hyundai pulled an advertisement that poked fun at a man’s suicide attempt. In the ad a middle-aged man locks himself in his garage and turns on his Hyundai car engine in an attempt to gas himself.

But the attempt fails because, as the last seconds of the ad make clear, the car has a zero emission engine.

Today, PepsiCo pulled a Mountain Dew video that was criticized for being extremely racist.

The ad, which is one of a series from Odd Future leader Tyler, the Creator, shows a white woman who has been obviously assaulted. The woman, standing behind a glass, is asked to identify her assailant in a lineup. The culprit, though, is a goat who tries to dissuade her by whispering things such as “Ya better not snitch on a playa,” and “Snitches get stitches,” under his breath.

The rest of the men in the lineup are all black men. Dr. Boyce Watkins noted that they’re “not just regular black people, but the kind of ratchety negroes you might find in the middle of any hip-hop minstrel show. Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”

In addition to the racist nature of the ad, it is also quite sexist. The advertisement clearly shows a woman as a victim of an assault. Instead of encouraging the woman to speak up against the man who hurt her, she is dissuaded by scare tactics. Even though it’s a farm animal telling her not to rat him out, it doesn’t make it any less offensive.

After high-profile assault cases like that of Steubvenville Ohio recently, it seems insensitive to deter women from identifying their assailants. The goat in the video says, “Keep your mouth shut … I’m going to get out of here and do you up.”

Who ever approved this ad?

“We understand how this video could be perceived by someone as offensive, and we apologize for those who were offended,” a Pepsi representative told Adweek.

The video has been removed from all Mountain Dew channels as well as Tyler, the Creator’s channels but can be found on YouTube.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant

 


News
Entertainment
Sports
Lifestyle
Local

Easter 2014: The year's best bonnets

It's Easter, and that means it's time for Fifth Avenue to turn into a veritable catwalk of bonnet-wearers. The annual march, which kicks off at…

Local

Woman arrested for attempted kidnapping of baby in…

Authorities said that a Queens woman behind an attempted kidnapping of an 8-month-old baby boy was arrested on Saturday.

Local

Hate crime charge in attack on Sikh Columbia…

A man has been arrested and charged with a hate crime after he allegedly pulled the beard of a Sikh Columbia University professor as part…

Local

NYPD arrest man after finding body inside plastic…

Police said they found a man stuffed inside a plastic container in a Brooklyn home. Authorities arrested Joshua Simser, 24, in connection to the death

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

NHL

Rangers blow two-goal lead in Game 2 loss…

The Rangers got out to an early 2-0 lead in Game 2 and the Garden was rocking. But it went downhill quickly from there.

NBA

Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

NFL

Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.