Michelin for the masses: Japanese standing restaurant coming to New York

Japanese standing restaurants are heading for New York
Japanese standing restaurants serve food by Michelin-starred chefs at lower costs than traditional eateries.

Japan’s popular standing restaurants, where patrons eat food by former Michelin restaurant chefs for a fraction of the cost of a seated restaurant, are about to hit New York.

Michio Yasuda, an executive director at Oreno Corporation, which owns and runs 18 restaurants in Tokyo, hopes New Yorkers who are happy to drink while standing at bars will also be happy to eat while standing.

“Only a tiny portion of people can afford to eat at Michelin-starred restaurants, but those who earn a modest income should also be able to try high quality food,” said Yasuda.

In Tokyo’s standing restaurants, which include French and Italian establishments in the posh Ginza district, diners can enjoy dishes like tender beef tournedos with foie gras, with an average meal costing about 4,000 yen ($39.30), around the cost of drinks and snacks at a simple Japanese-style pub.

Now, Oreno Corporation plans to open a standing, gourmet Japanese restaurant in New York, taking aim at diners who yearn for sushi without the bill climbing into three figures or more.

“Japanese food at a top-rated place in New York is so expensive. We want to completely change that,” said Hiroshi Shimada, a chef who set up a gourmet standing Japanese restaurant in the Ginza after leaving the Michelin three-starred Japanese restaurant Azabu Yukimura.

Shimada said some modifications may be made to the food to suit American tastes.

“For example, we might add just a tiny bit of butter to our dashi soup stock. Or take Japanese simmered dishes like niku jaga – meat with potatoes – and serve them with bread, like a stew,” he added.

Details remain to be worked out, with the company is looking at sites in midtown Manhattan, with an eye to opening by the end of the year. Despite the pricey real estate, a meal is likely to cost $30 to $40. And there will be VIP seats, but at an additional cost.



News
Entertainment
Sports
Lifestyle
National

US military tried, but failed to rescue journalist…

The U.S. military earlier this year tried to rescue journalist James Foley and other American hostages held in Syria ,but failed to find the captives.

National

Fate of captured beluga whales in hands of…

A Georgia aquarium went to court on Wednesday seeking federal permission to bring 18 captured beluga whales to the United States from Russia.

Local

After Eric Garner death, religious leaders meet to…

Interfaith leaders convened with city officials to discuss what the community can do to help dial down heightened tensions after Eric Garner's death.

Local

'Suspicious' Hamilton Heights fire caused by power strip:…

An extension cord overload caused the deadly fire in Hamilton Heights late Monday that killed a 15-year-old girl and injured at least 12 others.

Television

'So You Think You Can Dance' recap: Season…

And then there were six. It was a big night on stage as the Top 6 got to dance with each other, All-star partners and perform a solo routine.

Going Out

5 things to do in NYC this weekend…

FILM Lebowski Fest Aug. 22-23, 8 p.m. Various locations, Manhattan $20-$30, www.lebowskifest.com The Dude abides — for 48 hours to celebrate the 1998 Coen brothers classic.…

Television

'Doctor Who' personality profile: the 4 Doctors

When the time comes for a new Doctor, there's always some anxiety over the big question: Who will he be? The series owes its longevity…

Television

Billy Crystal to commemorate late actor Robin Williams…

  Comedian Billy Crystal will pay tribute to late actor Robin Williams at television's Primetime Emmy Awards on Aug. 25, the show's organizers said on…

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

NFL

Jalen Saunders still unsure what caused car accident…

Jets rookie wide receiver Jalen Saunders spoke to the media Wednesday for the first time since his car accident, but he didn't say a whole lot.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL defense (DEF)

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL quarterbacks (QB)

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Wellbeing

Metabolic syndrome could have a sugar link

Scientists in St. Louis may have found another culprit in metabolic syndrome, which can lead to heart disease and type 2 diabetes.  Uric acid is…

Wellbeing

Another way stress hurts your unborn baby

Mothers know to try staying calm during pregnancy, as stress has been linked to behavioral and developmental problems for their babies. But now, a new…