McDonald’s will replace Happy Meal toys with books on nutrition

McDonald's Happy Meal. Credit: Wiki Commons
The McDonald’s Happy Meal is about the become brain food. Credit: Wiki Commons

McDonald’s is encouraging children to read about healthy eating habits.

No, seriously.

The fast food chain announced plans to replace Happy Meal toys with four original children’s books that carry a positive nutritional message for the first two weeks of November.

The paperbacks, which can be found inside the little cardboard boxes from Nov. 1 to 14, will be published by McDonald’s and will feature new characters to help kids learn about healthy eating.

Some of the stories include: a goat who overeats but learns the value of a smart eating habits, and the world’s smallest dinosaur who grew tall by eating well.

McDonald’s expects to deliver 20 million books in the two-week span.

“We think that this is a fun and engaging way to give a nutritional message to kids,” Ubong Ituen, vice president of marketing for McDonald’s USA, told Ad Week. “This is really the first step in a larger book strategy, and our intent is to continue over several years.”

Read the full Ad Week story here.

____________________

Follow Tommy Rowan on Twitter: @tommyrowan

Follow Metro Philadelphia on Twitter: @metrophilly

Follow Metro Philadelphia on Facebook: Metro Philadelphia



News
Entertainment
Sports
Lifestyle
Local

Girl, 10, dies after being pulled from water…

A 10-year-old girl died after being pulled from the waters off Coney Island Beach in Brooklyn on Tuesday night, police said.

News

NY judge throws out lawsuit by Empire State…

A New York state judge has thrown out a lawsuit in which longtime investors in the Empire State Building claimed they were shortchanged out of hundreds of millions of dollars…

Local

Mysterious white flags appear over Brooklyn Bridge

Two white flags mysteriously appeared over the towers of the Brooklyn Bridge yesterday in place of the American flags that are a traditional fixture.

National

Judge sets January start for murder trial of…

By Elizabeth BarberBOSTON (Reuters) - Former New England Patriots player Aaron Hernandez will be tried in January for the murder of semi-professional football player Odin…

Arts

Don't miss 'Charles James: Beyond Fashion' at the…

Have you been meaning to see "Charles James: Beyond Fashion"? There are only two weeks left to get to the Met and catch this amazing American fashion designer's collection.

Television

Zac Posen talks 'Project Runway' and what it…

We talked to Zac Posen, judge and designer extraordinaire, about the new season of "Project Runway" and what keeps him coming back after three seasons.

Television

'Face Off' contestant David 'DOC' O'Connell sounds off…

David "DOC" O'Connell tells us about getting cast on Season 7 of Syfy's "Face Off," premiering tonight at 9.

Arts

PHOTO: Wildlife photographer Marc Mol captures amazing aerial…

This aerial image was taken by photographer Marc Mol who spotted the animals during an air safari in Zambia.

NFL

David Tyree hiring has gay rights advocates angry

Former Giants Super Bowl hero David Tyree will re-join the franchise as its new director of player development.

NFL

Ben McAdoo's new offense has Giants excited to…

Even Tom Coughlin feels he has a lot to learn about offensive coordinator Ben McAdoo’s new offense, which makes the veteran coach very excited.

MLB

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead…

MLB Power Rankings: A's, Angels, Dodgers, Brewers lead pack

NFL

2014 NFL season betting odds: Which team will…

2014 NFL season betting odds: Which team will win Super Bowl?

Tech

Learn Braille with these gloves

U.S. scientists have designed high-tech gloves to help users understand Braille in a matter of minutes.

Home

5 New Ikea products that will change your…

We round-up the latest must-have products.

Food

Recipe: Wolfgang Puck's Buttermilk French Toast

We recently spent some time chatting with restauranteur/celebrity chef Wolfgang Puck at his Wolfgang Puck American Grille in the Borgata in Atlantic City. Puck wanted…

Style

Go retro with your sneakers

The best of wacky new sneakers.