McBaguette: McDonald’s introduces new burgers in Europe

McDonald's are aiming the new McBaguette at a diverse range of clients.

Everything sounds classier in French — even a McDonald’s menu item. The fast food giant is adding a burger served on a baguette to its menu in France, hoping to attract a classier crowd with the locally inspired extra, the Wall Street Journal reports.

The McBaguette will feature Charolais beef, topped with French Emmental cheese and mustard, and served on a baguette-style bun, of course.

The McBaguette is replacing three other limited edition burgers promoting local cheese in the 1,228 McDonald’s restaurants through out France.

“It doesn’t quite look like a baguette; a baguette isn’t square. But I
would give it a try,” a Parisian said to the WSJ when shown a picture of the
McBaguette while leaving a bakery.

But France isn’t the only country where McDonald’s is trying to attract more diners with a discernable palate. There are 14 other European countries experimenting with new menu items, including Finland and Italy with new desserts and burgers.

This French twist to American cuisine starts April 18 and will run for six weeks.

What’s next — McSnails?



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