Male plastic surgery on the rise

According to the American Society of Plastic Surgeons, men had 1.2 million cosmetic procedures in 2011, up 6 percent from 2010.

It isn’t just about hair gel and moisturizer anymore. The new metrosexual heads to the spa or plastic surgeon for “a little work.”

“It now accounts for 25 percent of my patients and it’s increasing steadily,” says Dr. Mitchell Chasin, a cosmetic physician and medical director of New Jersey’s Reflections Center for Skin and Body. “I used to have Vogue and Cosmo in my waiting room; now, I have Sports Illustrated and car magazines,” he says.

Some treatments aren’t just vanity — “Male acne can be devastating,” says Dr. Chasin — but men are lining up for lipo, Botox and fillers. “Five years ago, it was very uncommon,” he says, “now we’re doing it all the time. We call it ‘Brotox.’ Men do the same things women do, but they approach it differently. Most men don’t want downtime or are hesitant to have people know. They tend to take it more slowly than women, a little here and there.”

Though there are some physical differences — men have heavier facial muscles, they don’t lose facial fat like women and they generally don’t have cellulite — the motivation is the same.

“They’re doing these treatments to feel good,” Dr. Chasin says.

Teeth, too!

According to American Academy of Cosmetic Dentistry, nearly one-third of all patients of cosmetic dentistry are males. 

“In recent years, I’ve observed an increase in the number of male patients who want to cosmetically enhance their smiles,” says Dr. Irwin Smigel, cosmetic dentist and creator of Supersmile teeth-whitening products. “This is a substantial increase since the last decade or so, due to the increasing importance put on physical attractiveness. Men, especially career men ages 35 to 65, are more image-conscious due to our modern society. Having a better smile may increase a man’s confidence and help bolster his career and personal relationships.”



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