MyLovelyParent helps older singles date online

Matt Connolly created myLovelyParent originally to help his mom find a mate.

When Matt Connolly’s mom was looking for her “knight in shining armor,” he decided to help — in a big way.

In October, Connolly created myLovelyParent, a dating website for older men and women where children recommend the potential suitors to their parents. Sons and daughters can scroll through the website’s members and send a note to their parent with details about the users who caught their eye. Then, it’s up to the parent to make the initial connection.

“I imagined a place where [my mom] could go online, where she could meet other like-minded people, it would be really safe, it would be really easy to use and so on,” Connolly says of his site, which is currently free but come spring will be subscription-based. “I really liked this whole thing about ‘maybe I could start my mum’s profile,’ and if she wants to go on the journey then she could, and if she didn’t that’s cool. Then [I thought], are there going to be other people who want to use this as well? Before you know it, I’m discovering these amazing stories where people have pretended to be their mum or dad online just to check them out. So what I found was there’s a whole stack of those kids, adult children, who wanted their mum or dad to find a new partner but found it really difficult — there was no natural home for where we could do that. And so that’s where myLovelyParent was born.”

Gentlemen, start your engines

Connolly says the current ratio of users is about one dad for every four moms, and he’s looking to change that. MyLovelyParent’s Older Gent Academy is giving the first 1,000 dads who sign up unlimited free membership, and four dads will be chosen to get a new suit and a session with a dating coach. Visit /academy for details.

Connolly’s tips on helping parents get into online dating

1. Convince them that it’s the new norm. “The fastest-growing audience for online dating is the 55-plus segment,” he says. “The second-fastest is 45 to 55. Everybody’s doing it.”
2.   Help them write their profile. “Draw out those things that are slightly different, slightly quirky, slightly individual to your parent.”
3.   Make sure they’re truthful in disclosing information. “Honesty is probably my No. 1 point,” Connolly says. “We have an amazing chance as a child, as somebody who knows them for all of our lives, to be really positive — but also really objective.”
4.   Ensure their safety. “Relationships take time to develop. Online is no different. Keep checking in.”


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