Hipster models wear animal beards in Schick ads

It could well be the new hipster trend to sculpt and cut critters into bushy bristles. But the “beastly” designs are in fact a part of New Zealand-based shaving company’s Schick’s #freeyourskin ad campaign aimed to encourage chaps to tame their unruly facial follicles. The Auckland-based Y&R advertising agency behind the Photoshopped beards tells Metro why a man’s “outer animal” needs to be kept under control.

Beards can look a little wild but how did you come with this artsy animal style?

Being an ad agency, we’re not short of creatives sporting unkempt facial hair, most likely resulting from a lack of hygiene. When quizzed, they all confessed that their beards aren’t actually that pleasant to live with. This led us to the insight that beards actually take on a persona of their own – a very clingy, irritating persona, much like a small pest.

Beards are in a bristling boom period right now, so why are you trying to get men to cull their facial hair?

It’s a funny thing really. Beards are clearly very popular amongst the alternative hipster community. Ironically most hipsters are now sporting matching beards and the trend has now caught on with the mainstream. It’s just a matter of time before they hang up their expensive kale-infused beard wax and pick up a Schick razor. Another reason to trim is that multiple studies have found that women actually find beards kinda gross.

It’s reported that women find beards more attractive because it creates greater symmetry and a stronger jawline. So are the men with the feral facial hair getting much female attention?

Even Dolph Lundgren’s jawline would get lost under the beards our models are sporting. By trimming your facial hair back to a manageable length, perhaps the classic five o’clock shadow, you’ll be able to groom it into a chiseled shape that would land you a part in any crappy 80’s action film.


Brooklyn man charged in roommate's stabbing death

A Brooklyn man accused of violently stabbing his roommate to death on Monday is in police custody and faces murder charges.


Dinosaurs could have survived asteroid strike

It turns out there is a good and a bad time for the planet to be hit by a meteor, and dinosaurs were just unlucky.…


OkCupid admits to Facebook-style experimenting on customers

By Sarah McBrideSAN FRANCISCO (Reuters) - OkCupid, a top U.S. matchmaking website, intentionally mismatched users to test its technology, the IAC/InterActive Corp service said on…


MTA fares still increasing 4 percent in newly…

The agency said the 4 percent increases, previously announced in December, will remain steady even as the MTA deals with increasing labor costs.


Interview: Brendan Gleeson on the way 'Calvary' depicts…

Brendan Gleeson talks about how his new film "Calvary" began over drinks and how his character here is the opposite of the lead in "The Guard."


'Get on Up' producer Mick Jagger on the…

Mick Jagger, a producer on the James Brown biopic "Get on Up," talks about the time had to tell the singer some bad news and his favorite JB record.


'Glee' star Lea Michele to appear on 'Sons…

"Glee" star Lea Michele has been confirmed as a guest star in the final season of "Sons of Anarchy."


TV watch list, Monday, July 28: 'The Bachelorette'…

See Andi Dorfman make her big choice on tonight's 'Bachelorette' finale.


Angelo Cataldi: Ryan Howard deserves better from Phillies

Just last week, Ryan Howard endured the embarrassment of a benching that was inevitable, and yet still shocking.


Larry Donnell has inside track in Giants tight…

Little-known Larry Donnell of Grambling State currently has the inside track, as the second-year player has received the bulk of the first-team reps.


Computer to Jets: Start Michael Vick over Geno…

Jets general manager John Idzik says the choice of who starts between second-year quarterback Geno Smith and veteran Michael Vick will be a “Jets decision.”


Yankees looking to trade for Josh Willingham: Report

CBS Sports’ Jon Heyman reported Sunday the Yankees are interested in Twins outfielder Josh Willingham.


Givenchy champions diversity

Riccardo Tisci's uses a variety of ethnically diverse ladies for his spring campaign including Erykah Badu.


Don't settle for the hotel fitness center with…

Travelers who want to skip the hotel fitness center in favor of local gyms that may offer better equipment, classes and amenities can turn to…


Glasgow: Hey, hey, the gangs aren't here

This European city has done a good job getting rid of its more violent residents and revitalizing with artists.


Babson College tops list of best colleges for…

Money magazine has just released its inaugural list of "The Best Colleges for Your Money" -- and the answers have surprised many. Babson College, which…