Hipster models wear animal beards in Schick ads

It could well be the new hipster trend to sculpt and cut critters into bushy bristles. But the “beastly” designs are in fact a part of New Zealand-based shaving company’s Schick’s #freeyourskin ad campaign aimed to encourage chaps to tame their unruly facial follicles. The Auckland-based Y&R advertising agency behind the Photoshopped beards tells Metro why a man’s “outer animal” needs to be kept under control.

Beards can look a little wild but how did you come with this artsy animal style?

Being an ad agency, we’re not short of creatives sporting unkempt facial hair, most likely resulting from a lack of hygiene. When quizzed, they all confessed that their beards aren’t actually that pleasant to live with. This led us to the insight that beards actually take on a persona of their own – a very clingy, irritating persona, much like a small pest.

Beards are in a bristling boom period right now, so why are you trying to get men to cull their facial hair?

It’s a funny thing really. Beards are clearly very popular amongst the alternative hipster community. Ironically most hipsters are now sporting matching beards and the trend has now caught on with the mainstream. It’s just a matter of time before they hang up their expensive kale-infused beard wax and pick up a Schick razor. Another reason to trim is that multiple studies have found that women actually find beards kinda gross.

It’s reported that women find beards more attractive because it creates greater symmetry and a stronger jawline. So are the men with the feral facial hair getting much female attention?

Even Dolph Lundgren’s jawline would get lost under the beards our models are sporting. By trimming your facial hair back to a manageable length, perhaps the classic five o’clock shadow, you’ll be able to groom it into a chiseled shape that would land you a part in any crappy 80’s action film.


Drive charged in fatal hit and run, police…

The NYPD has arrested a man they say is responsible for a fatal hit and run in Manhattan last weekend. Doohee Cho, 33, was hit…


Mayor de Blasio raises minimum wage for some…

Mayor Bill de Blasio signed an executive order Tuesday morning that will raise the minimum wage for workers employed by private companies that receive more…


3 myths about the working poor

Linda Tirado works to debunk some common stereotypes about the working poor in her new book, "Hand to Mouth."


Lawsuit funding advances: friend or foe?

Reporter was commissioned to write this in-depth article Many plaintiffs awaiting resolution of their lawsuit or legal claim often find themselves in a tricky financial…

Going Out

Which NYC restaurant lost its three-star Michelin rating?

A record 73 restaurants in New York City collected coveted Michelin stars on Tuesday as a mix of trendy spots and fine-dining stalwarts underscored the…


Interview: Metro chats with filmmaker Meir Kalmanson, man…

A New York filmmaker hands out smiles to its residents.


TV watch list, Tuesday, Sept. 30: 'Selfie,' 'Utopia'…

'Selfie' This modern day take on the "My Fair Lady" story stars John Cho in the Henry Higgins role. Perhaps instead of "the rain in…


Can't-miss weekend events continue to attract the masses

Reporter was commissioned to write this in-depth article Earlier this summer, the Firefly Music Festival drew crowds of tens of thousands of people to Dover, Delaware.…


Mets 2014 report card

The Mets wrapped up their eight straight season without a playoff appearance last weekend. Needless to say, they fell a bit short of general manager…


NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb

NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb


Ryan Quigley making a big impact for Jets…

Ryan Quigley, now in his second year as the Jets punter, had an exceptional afternoon with six punts for an average of 51.7 yards per punt.


3 positives to take from Jets loss to…

The Jets suffered another loss Sunday — 24-17 to the Lions — but the reason why it hurts so much for Jets fans is that…


Products that support breast cancer awareness and research

Asics GT-1000, $100 Asics’ third pink collection in collaboration with Christina Applegate’s Right Action for Women includes this pink-accented version of its best-selling GT-1000 3…


Dr. Marisa Weiss: Where we stand on breast…

As an oncologist and a survivor herself, Dr. Marisa Weiss knows the urgency felt by those diagnosed with breast cancer. Genetic testing has accelerated the…


Bees' stingers hold new hope for cancer cure

A promising new lead in the search for a cancer cure has turned up in a place that most people naturally avoid. A team from…


Emily Henderson on small space design

Design expert Emily Henderson shows us how to upgrade our cramped quarters.