Japan sends Hello Kitty into space

A 4-cm (1.6-inch) tall Hello Kitty figurine placed under a scrolling display in front of a window of the Hodoyoshi-3 satellite, is seen in what Sanrio Co. said is a still image from a video, made
A 1.6-inch tall Hello Kitty figurine placed under a scrolling display in front of a window of the Hodoyoshi-3 satellite, is seen in what Sanrio Co. said is a still image from a video, made

Hello Kitty, Japan’s ambassador of cute, is on a government-funded mission to space.

The project to launch Sanrio Co Ltd’s white cat with a pink bow into orbit is part of Prime Minister Shinzo Abe’s push to promote Japan’s high-tech industry and engineer economic growth.

A 1.6-inch tall Hello Kitty figure is aboard the Hodoyoshi-3 satellite, looking through a window at Earth, Sanrio announced this week.

The satellite, which is about the size of a large rubbish bin, was developed by Japanese researchers as part of a $40 million program funded by the education and science ministry.

The goal of the project is to get more private companies interested in working with satellites, said Toshiki Tanaka, researcher in charge of the project at the University of Tokyo’s Nano-Satellite Center.

Developers chose Sanrio as their first private partner after judging that it could get Hello Kitty’s many fans interested in space, Tanaka said.

“Through this project we can make those people interested and stimulate their scientific curiosity. We can move their hearts,” Tanaka told Reuters.

The Hello Kitty project, which launched in June, has been one of trial and error for the Tokyo-based satellite developers.

The researchers have been working on maneuvering the satellite so it would point in the right direction when taking photos of Hello Kitty with Earth as a backdrop for the past two months. They also used special paint to coat the Hello Kitty mascot to protect it from UV rays, cosmic rays and vacuum space.

Sanrio has asked fans to submit 180-character messages that Hello Kitty could deliver from space to friends and family. Sanrio received 100 submissions in the first day, said Kazuo Tohmatsu, the company’s spokesman.

Hello Kitty, celebrating its 40th anniversary this year, is Sanrio’s most popular character. The mouthless cat has become a symbol of Japan’s culture of “kawaii,” or cute, and is used to market everything from plush toys to aircraft.

 



News
Entertainment
Sports
Lifestyle
National

Actor Tracy Morgan wasn't wearing seatbelt in June…

By Jonathan Stempel(Reuters) - Actor and comedian Tracy Morgan and others in his limousine were not wearing seat belts when their vehicle was struck by…

National

Connected cars: Is AT&T leaving Verizon in its…

By Marina Lopes and Bernie WoodallWASHINGTON/DETROIT (Reuters) - Verizon Communications, the No.1 U.S. wireless carrier known for its widespread coverage, is falling behind its biggest…

Local

Grand jury begins hearing evidence in Eric Garner…

A grand jury began hearing evidence Monday relating to the death of Eric Garner while in police custody in July. Garner, 43, of Staten Island,…

Local

Mayor announces plan for solar panels at city…

Mayor Bill de Blasio announced the planned installation of 24 new solar panels at city schools on Monday morning. The panels, a $28 million investment,…

Going Out

Taste what Lower Manhattan is cooking at today's…

The Lower Manhattan food scene has changed a lot in three years, which you can taste first hand when the neighborhood's food festival returns. On…

Television

Review: 'Selfie' tries to coast on the charm…

"Selfie" offers cute leads and some good jokes, but focuses too much on a vague distaste for social media.

Movies

Review: Jason Reitman's 'Men, Women & Children' is…

Jason Reitman's "Men, Women & Children" takes a hysterical and melodramatic look at disconnection in the digital age, turning strong actors into zombies.

Television

TV watch list, Monday, Sept. 29: 'Castle,' 'Mom'…

Tune in for the season premieres of "Castle," "Mom" and "NCIS: Los Angeles."

NFL

Ryan Quigley making a big impact for Jets…

Ryan Quigley, now in his second year as the Jets punter, had an exceptional afternoon with six punts for an average of 51.7 yards per punt.

NFL

3 positives to take from Jets loss to…

The Jets suffered another loss Sunday — 24-17 to the Lions — but the reason why it hurts so much for Jets fans is that…

MLB

Joe Girardi not confident David Robertson will return…

David Robertson was as seamless as anyone could be replacing Mariano Rivera as he converted 39 saves, with a 3.08 ERA and 96 strikeouts in 64 1/3 innings.

NBA

Carmelo Anthony preaches patience with new coach, offense

While star forward Carmelo Anthony said he’s “enthusiastic” and “optimistic” for the upcoming season, he still wants everyone — from within the locker room and…

Education

How to ace your private school interview

Getting ready for a private school interview can be daunting for many, most of whom might never have been in an interview situation before. We’ve…

Education

5 questions parents should ask while visiting private…

It can be hard to know what to look for when searching for a new school for your child. Parents considering several different schools can…

Education

3 ways to save money on college application…

With the average high school student applying to 5 or 6 schools, hefty application and test score fees can add up quickly. We’ve compiled some…

Education

Nap rooms: The latest college campus trend

College is a time filled with new experiences (and lots of schoolwork), leaving little time for students to get a good night’s rest. University of…