NY’s last call for potent Four Loko
It’s last call for Four Loko.
As word got out yesterday that the controversial superdrink would no longer be shipping to city shelves after this Friday, fans planned ahead.
“I need to stock up,” tweeted Mat. P, echoing many in the Twitterverse plotting to buy caseloads.
On Sunday, Gov. David Paterson announced that, in a voluntary agreement with the State Liquor Authority, Four Loko won’t ship to New York state going forward.
With the punch of three cans of beer and three cups of coffee, it’s been cited in investigations of multiple deaths. In Long Island, teenager Nicole Lynn Celestino died in August; after drinking Four Loco, paired with an earlier diet pill, she went into cardiac arrest. Last weekend, a Maryland woman was killed when she drove into a tree with two Four Lokos in her system.
Shipments stop Nov. 19, and distributors must have all Four Loko out of their warehouses by Dec. 10.
Since being introduced in 2008, the drink’s eight flavors have drawn ire around the country — and have been banned in Michigan, Washington and Utah.
“We are not turning a deaf ear to what’s going on, that a select few have chosen to abuse our products,” said Jaisen Freeman of Phusion Projects, which makes Four Loko.
“It’s not practical,” said one New Yorker who has tried it previously. “It gives you heartburn, and you get too drunk too quickly.”