Union’s sponsor likely to lend both fame and good fun

Philadelphia Union officials showed off the new look of their team’s jersey, which includes the sponsor prominently.

On one of the premiere soccer blogs, the Philadelphia Union’s new sponsor already has a place within its top 10 list of “Funny shirt sponsors.”

Mexico-based mega bakery Bimbo (pronounced in Spanish as “Beembo”) comes in eighth on the blog Who Ate All the Pies for its sponsorship of America, a professional Mexican club — after such dandies as Italian club AC Milan’s early 1980s Pooh Jeans logo and German club FC Nurnberg’s more recent Mister Lady.

All joking aside, the sponsorship is a big deal for the local soccer club’s relevance, according to team officials and die-hard fans. The money from the four-year deal worth 147 million pesos ($12 million) will help the team spend more on popular players in the same vein as recent Major League Soccer teams’ signings of stars David Beckham and Thierry Henry.

“More than anything, it can improve the product on the field,” said Mike Naioti, one of the ranking members of the Union’s 4,000-strong “Sons of Ben” fan club. “And look at the Eagles in the last decade. They’ve been as popular as they have because they’re successful.”

The Union will be the fifth professional soccer team internationally to don the Bimbo brand name, team CEO Nick Sakiewicz said yesterday.



News
Entertainment
Sports
Lifestyle
National

Actor Tracy Morgan wasn't wearing seatbelt in June…

By Jonathan Stempel(Reuters) - Actor and comedian Tracy Morgan and others in his limousine were not wearing seat belts when their vehicle was struck by…

National

Connected cars: Is AT&T leaving Verizon in its…

By Marina Lopes and Bernie WoodallWASHINGTON/DETROIT (Reuters) - Verizon Communications, the No.1 U.S. wireless carrier known for its widespread coverage, is falling behind its biggest…

Local

Grand jury begins hearing evidence in Eric Garner…

A grand jury began hearing evidence Monday relating to the death of Eric Garner while in police custody in July. Garner, 43, of Staten Island,…

Local

Mayor announces plan for solar panels at city…

Mayor Bill de Blasio announced the planned installation of 24 new solar panels at city schools on Monday morning. The panels, a $28 million investment,…

Going Out

Taste what Lower Manhattan is cooking at today's…

The Lower Manhattan food scene has changed a lot in three years, which you can taste first hand when the neighborhood's food festival returns. On…

Television

Review: 'Selfie' tries to coast on the charm…

"Selfie" offers cute leads and some good jokes, but focuses too much on a vague distaste for social media.

Movies

Review: Jason Reitman's 'Men, Women & Children' is…

Jason Reitman's "Men, Women & Children" takes a hysterical and melodramatic look at disconnection in the digital age, turning strong actors into zombies.

Television

TV watch list, Monday, Sept. 29: 'Castle,' 'Mom'…

Tune in for the season premieres of "Castle," "Mom" and "NCIS: Los Angeles."

NFL

Ryan Quigley making a big impact for Jets…

Ryan Quigley, now in his second year as the Jets punter, had an exceptional afternoon with six punts for an average of 51.7 yards per punt.

NFL

3 positives to take from Jets loss to…

The Jets suffered another loss Sunday — 24-17 to the Lions — but the reason why it hurts so much for Jets fans is that…

MLB

Joe Girardi not confident David Robertson will return…

David Robertson was as seamless as anyone could be replacing Mariano Rivera as he converted 39 saves, with a 3.08 ERA and 96 strikeouts in 64 1/3 innings.

NBA

Carmelo Anthony preaches patience with new coach, offense

While star forward Carmelo Anthony said he’s “enthusiastic” and “optimistic” for the upcoming season, he still wants everyone — from within the locker room and…

Education

How to ace your private school interview

Getting ready for a private school interview can be daunting for many, most of whom might never have been in an interview situation before. We’ve…

Education

5 questions parents should ask while visiting private…

It can be hard to know what to look for when searching for a new school for your child. Parents considering several different schools can…

Education

3 ways to save money on college application…

With the average high school student applying to 5 or 6 schools, hefty application and test score fees can add up quickly. We’ve compiled some…

Education

Nap rooms: The latest college campus trend

College is a time filled with new experiences (and lots of schoolwork), leaving little time for students to get a good night’s rest. University of…