Six figures for three words

Bentley freshman Mark?Bao sits in front of a monitor displaying the Web hits 
for his social networking site: 5.1 million page hits and 17.8 million page views.

Just days after Bentley University freshman Mark Bao launched his website late last month, he woke up to 125,000 new page views. It wasn’t long before he received more than 220,000 page views in a two-hour span.

To date, the site that allows people to describe their friends in three words has 17.8 million page views.

“I coded the idea and put it online with friends on Facebook and it sort of started catching on,” Bao said. “Eventually, we started to get thousands of new users and millions of page views.”

Now he’s shopping the site to buyers willing to pay six figures, partially because he doesn’t have a viable business model.  

“A lot of the people putting in offers have more experience in monetizing free stuff like this,” said Bao, 18, whose parents don’t know the offers are so large. “The viral aspect is immensely cool but I have a lot of other things I’m working on.”

Growing up in Wellesley, Bao created his first online business when he was five. He recently applied to the Thiel Fellowship, which requires 20 winners under 20 to quit school to work on start-ups.

Even if he ends up staying in school, Bao’s winter break was probably more productive than any semester he’ll log at Bentley.

“I’m enrolling in a Web 2.0 class,” he said. “I guess I did some Web 2.0 things.”

This thing is catching

Despite the fact that “viral” made Lake Superior State University’s 2011 List of Banished Words, there is no better way to describe

So far 259,000 friends of friends have signed up for Mark Bao’s new social-networking site that could fetch six figures.

“That is the definition of viral,” said Greg Gomer of, “when you have someone sign up for something and 10 of their friends sign up.”


Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking


K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.


Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.


Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.


Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.


Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…


Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.


Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.


2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…


Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.


Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.


Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.


Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.