City leverages fame to wake up students
Kids who have missed 10 days of school will now get a daily wake-up call, thanks to the city.
Greeting them between 6 and 7 a.m. — students can pick the time — will be the voices of stars like Magic Johnson and Trey Songz.
The WakeUp! NYC campaign launches next week, a response to 20 percent of all city students missing one month or more of school last year.
“Good moooorning, it’s meee!” Magic Johnson proclaims in one recording. “School got me to where I am today.”
Others are Jose Reyes, Big Boi and Rocsi. Oddly, none of the celebrities are particularly known for using their education to break into the limelight.
The calls go to 6,500 students in 25 schools, with goals of eventually reaching 250,000 students constantly missing class.