’Tis the season for some Metro Magic

One of the hundreds of children we were able to help last year unwraps a gift 
donated by a Metro reader.

Let the holiday giving season begin! Metro is thrilled to announce the launch of our 2011 Metro Magic giving campaign. As the gift-giving season begins, we are again asking our daily readers to give back to needy children in New York City.

Metro first launched Metro Magic last year, in New York only. We were so overwhelmed by the generosity of Metro readers that this year, for the first time ever, we are launching the toy drive in Boston and Philadelphia as well. Toys raised from readers in each city will only go to nonprofits in that city.

We are again partnering with Toys for Tots, the nonprofit run by the U.S. Marines. As they did last year, the Marines will come to our office in mid-December to pick up the toys and distribute them to the hundreds of charities they partner with. This year, we are also partnering with two other nonprofits in New York: The Food Bank For New York City, which is hosting a Christmas dinner for needy families, and Live Love Dance, a nonprofit that helps city kids.

Starting today, and running all through this month and December, we will remind readers to give. So keep an eye out for the Metro Magic logo daily.

This season, we hope you will remember the thousands of children who will be spending the holidays in homeless shelters and safe houses, or who simply may not have that many gifts to open under the Christmas tree. One gift can make a big difference.

What is Toys for Tots?

Toys for Tots started in 1947, when a group of U.S. Marine reservists got together and cleaned up small toys and gave them away to needy families. Now it’s one of the biggest nonprofits in the nation. Toys for Tots works by giving away the toys they collect to other nonprofits. For example, every year one-third of the toys they collect goes to the NYPD, which distributes them. Last year they got 600 requests from charities to receive toys and have drop-off boxes set up throughout the city. 

What to give?

Metro is collecting new, unwrapped gifts, not clothes. Things like action figures, dolls, board games, and sports toys like a football are always good. And don’t forget about older children, ages 11 and up. An older child would love to receive an MP3 player, a make-up kit or a poster from their favorite “Twilight” movie this year. And you don’t have to give much. Spending $10 or $20 on a toy or two for a needy child can make a big difference. 

How to take part

1. Look for the Metro Magic logo on our website:

2: One click on the logo will take you to a “Wish List” we have set up via a secure link on ToysRUs.com. Once there, you can see all the toys we’ve already requested for kids and more are being added daily. Simply select the toys you want and purchase them. That’s it!

Selecting only the toys on our Wish List ensures that all the gifts will be shipped to our offices and then picked up by the Marines.
 
If you donate, e-mail us at charity@metro.us letting us know what you gave and we’ll shout out a “thank-you” in the paper!



News
Entertainment
Sports
Lifestyle
Local

After Eric Garner death, religious leaders meet to…

Interfaith leaders convened with city officials to discuss what the community can do to help dial down heightened tensions after Eric Garner's death.

Local

'Suspicious' Hamilton Heights fire caused by power strip:…

An extension cord overload caused the deadly fire in Hamilton Heights late Monday that killed a 15-year-old girl and injured at least 12 others.

National

At 91, Marvel creator Stan Lee continues to…

By Piya Sinha-RoyLOS ANGELES (Reuters) - Marvel Entertainment's chief emeritus Stan Lee may be in his ninth decade, but it hasn't stopped him from adding…

National

Islamic State says beheads U.S. journalist, holds another

Islamic State insurgents released a video purportedly showing the beheading of U.S. journalist James Foley, who had gone missing in Syria nearly two years ago.

Movies

Review: Sadly, Matthew Weiner's 'Are You Here' is…

"Mad Men" creator Matthew Weiner tries his hand at movies with "Are You Here," a misjudged Owen Wilson-Zach Galifianakis comedy that turns into a drama.

Movies

Review: 'Love is Strange' is not only a…

John Lithgow and Alfred Molina tie the knot in "Love is Strange," but the film winds up being more about living with people than an activist picture.

Movies

Frank Miller on writing 'Sin City'

Frank Miller's comics career is a long and storied one, with "Sin City" being one of his most individual creations. Here, in his own words,…

Movies

Interview: Jessica Alba is a stripper again in…

Jessica Alba has gotten used to vague phone calls from director Robert Rodriguez, the Austin-based auteur who has made a habit of putting Alba into…

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL defense (DEF)

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL quarterbacks (QB)

MLB

Shane Greene travels unlikely road to Yankees stardom

Shane Greene was throwing a bullpen session on a quiet field at Daytona Beach Community College one day when the ball started moving.

NFL

2014 Fantasy Football: Rankings, list of top NFL…

2014 Fantasy Football: Rankings, list of top NFL tight ends (TE)

Wellbeing

What eye symptoms need emergency attention?

Many people experience temporary eye-related problems such as pink eye (conjunctivitis) from a cold virus or a scratched cornea resulting from an object coming into…

Sex

Big weddings may lead to longterm happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. A new…

Parenting

Fun family activity: Off-Broadway show for pre-teens

"The Love Note" is an off-Broadway musical your pre-teen won't roll his or her eyes at.

Parenting

Barnes & Noble partners with Samsung to release…

Barnes & Noble releases the first full android tablet optimized for reading.