Councilwoman Blondell Reynolds Brown defends advertising on school buses

Councilwoman Blondell Reynolds-Brown.

After last week’s proposition of raising money for schools by extending bar hours, Councilwoman Blondell Reynolds Brown introduced another bill Thursday intended to raise funds for the district in an unconventional way – advertising on school buses.

“I intend to make this continued quest to identify nontraditional solutions for our schools a centerpiece of my work in this new term in City Council,” she said in a statement. “I believe the responsible task is to exhaust all other potential resources as far as new dollars for the School District,” she added yesterday after the meeting. “Even if you argue it’s just a drop in a bucket, that drop may fund a music teacher or a physical education program.”

Also similar to last week’s bill, the legislation would require Harrisburg approval, as PennDOT regulates school buses.

Though the idea has raised some criticism, Reynolds Brown said that advertising on the sides and back of school buses has successfully raised revenue in other states, including New Jersey, which began the practice last year and helped give Reynolds Brown the idea.

“It’s written into the legislation that we would stipulate the content in place and structure what the ads look like,” she said, so there will be no endorsements promoting inappropriate content.

As with her other legislation, she said she is open to suggestions and nothing is set in stone. “I think it’s important to at least talk about it and have the conversation,” she said. “Then we can streamline the legislation to be more acceptable to the mainstream.”



News
Entertainment
Sports
Lifestyle
News

Rock legend Neil Young files for divorce after…

The legendary Canadian rocker Neil Young has filed for divorce from his wife of 36 years.

Local

Cabbie tried to sexually assault passenger with kids…

NYPD is on the lookout for a taxi driver suspected of trying to sexually assault a female passenger while her three kids were in the car.

Local

FDNY debuts new fire simulator for blazes at…

The New York City Fire Department christened its newest, state-of-the-art, custom-built simulator at its training academy on Randall's Island Tuesday.

Local

Bronx cop saves baby who stopped breathing

A Bronx police officer is credited with saving the life of a 2-month-old baby who stopped breathing Tuesday morning. Police Officer Johnny Castillo, 38, was…

Movies

Review: Pierce Brosnan gets a cut-rate Bond knockoff…

Pierce Brosnan tries to reclaim his glory days with the spy thriller "The November Man" but instead gets a sad DTV-style ripoff with lame action.

Gossip

Ariana Grande addresses Big Sean dating rumors

Now that Ariana Grande and Big Sean were caught on camera holding hands, she has something to say.

Entertainment

QUIZ: How many English words do you actually…

Are you as smart as you say you are? Are you a word nerd? Take this quick vocabulary test to find out if you're a true wordsmith. Good luck.

Television

'Pretty Little Liars' recap: Season 5, Episode 12,…

If you've wondered whether Ali and Bethany knew each other, you got an answer tonight: Yes, and in a very tangled way. But many lingering…

College

When are 2014 college football playoffs? (Schedule, date,…

When and where are 2014 college football playoffs? A look at the schedule, date, TV, time for the semi-finals at championship game.

NFL

Dimitri Patterson suspended only for rest of preseason…

Dimitri Patterson ended up getting just a slap on the wrist.

Sports

Eugenie Bouchard excited for 'rowdy' fans at US…

Eugenie Bouchard is sure to endear herself to New York's tennis faithful as she tries to win her first grand slam title across the next two weeks.

MLB

MLB Power Rankings: Angels and A's still at…

MLB Power Rankings: Angels and A's still at top, Nationals climb

Parenting

Lure your baby to sleep with Maroon 5…

These new renditions of "Moves Like Jagger" and "Payphone" are Maroon 5 like you've never heard them before.

Wellbeing

Who is having the most orgasms?

  Single lesbians report having orgasms more often than heterosexual women but both gay and straight men still come out on top of the climax…

Home

Jonathan Adler shares his tips for a great…

Jonathan Adler took a break from boogie boarding at his beach house to tell us how to keep that Labor Day party festive.

Travel

Most popular Labor Day weekend destinations

Priceline.com released its Top 20 destinations for the end of summer, including Labor Day weekend. If you’re heading to any of these spots, expect a…