VIDEO: New ad prepares Brooklyn for Barclays Center

Great news! "Brooklyn will once again rise and cheer proudly for its neighborhood team."

Hey, Brooklyn. You’ve got a rich cultural identity and diverse neighborhoods. And all of that has been preparing you for the cultural and environmental synergy that is the Barclays Center.

A new TV spot offers a glimpse at the soon-to-open 18,000 seat arena. The ad mostly seems like an attempt at convincing Brooklyn to like the Barclays Center, which, mission accomplished, because they got Jay-Z.

It begins with a series of Brooklyn-defining words flashing across the screen which are read aloud by a raspy-voiced narrator.

“It is a lifestyle,” says the narrator over some slow-motion video of people crossing the street.

“It is an attitude,” he adds as the camera pans over a still shot of Jay-Z on stage.

Now to the good part.

“The transformation of its residential and business areas has prepared this great borough for an even greater future. It has prepared Brooklyn for the Barclays Center.”

You heard it right, Brooklyn. All that history was just preparing you: You’re ready now, Brooklyn. You’re ready for Barclays. Spread your wings and fly.

The rest of the video includes a push at convincing people that the Barclays Center is right up there with the Brooklyn Bridge as a great Brooklyn landmark. Later on, the narrator tells us just how easy it is to get to the Barclays Center from absolutely anywhere. See for yourself.


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