Daffy’s clothing store to close

c39414756376b76d94387e25b2612d74

One of New York’s most popular discount designer stores, Daffy’s, will be closing all 19 locations, it was revealed Monday afternoon.

Eleven of those stores are in the five boroughs.

Shoppers browsing the Daffy’s on Broadway in Lower Manhattan were shocked to hear the news today.

“I was so surprised when I walked in and the employees told me they were closing,” said frequent Daffy’s shopper Maria Orosz, 64. “This store is so close to my house and is much cheaper than Macy’s. I just can’t believe it.”

Another customer, who wished to not be named, was just as surprised as Orosz.

“I had no idea,” she said. “This is a horrible disaster.”

DNAinfo first reported the family-run clothing empire is shuttering. According to the site, a struggling economy and stifled consumer spending are to blame.

The chain is unsure of an exact closure date but will continue paying its estimated 1,300 employees for at least 60 days, according to the report.

Daffy’s press representatives did not immediately respond to confirm.

Currently Daffy’s has locations in Philadelphia, northern New Jersey, and all across Manhattan. The newest opened in Times Square last November.

Speculation that the 51-year old chain was struggling to survive amongst competitors like TJ Maxx and Century 21, began earlier this year when CEO Caryn Lerner left after only one year on the job.

One of the first discount stores of its kind, Daffy’s roots can be traced back to Irving Schulman, a quirky business man who started the retail store as “Daffy Dan’s Bargain Town” in New Jersey in 1961.

Schulman, who passed away last year, was known for his wacky marketing stunts including putting a mannequin on the roof so that passers-by would run in to warn of suicide jumpers, then hopefully stay for the discounted apparel.

A retail consultant told The New York Times in 2011 that the store had been seen as the “coming of age of the off-price apparel industry.”

Amanda Barker contributed reporting.



News
Entertainment
Sports
Lifestyle
Local

Drive charged in fatal hit and run, police…

The NYPD has arrested a man they say is responsible for a fatal hit and run in Manhattan last weekend. Doohee Cho, 33, was hit…

Local

Mayor de Blasio raises minimum wage for some…

Mayor Bill de Blasio signed an executive order Tuesday morning that will raise the minimum wage for workers employed by private companies that receive more…

National

3 myths about the working poor

Linda Tirado works to debunk some common stereotypes about the working poor in her new book, "Hand to Mouth."

Money

Lawsuit funding advances: friend or foe?

Reporter was commissioned to write this in-depth article Many plaintiffs awaiting resolution of their lawsuit or legal claim often find themselves in a tricky financial…

Going Out

Which NYC restaurant lost its three-star Michelin rating?

A record 73 restaurants in New York City collected coveted Michelin stars on Tuesday as a mix of trendy spots and fine-dining stalwarts underscored the…

Entertainment

Interview: Metro chats with filmmaker Meir Kalmanson, man…

A New York filmmaker hands out smiles to its residents.

Television

TV watch list, Tuesday, Sept. 30: 'Selfie,' 'Utopia'…

'Selfie' This modern day take on the "My Fair Lady" story stars John Cho in the Henry Higgins role. Perhaps instead of "the rain in…

Music

Can't-miss weekend events continue to attract the masses

Reporter was commissioned to write this in-depth article Earlier this summer, the Firefly Music Festival drew crowds of tens of thousands of people to Dover, Delaware.…

MLB

Mets 2014 report card

The Mets wrapped up their eight straight season without a playoff appearance last weekend. Needless to say, they fell a bit short of general manager…

NFL

NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb

NFL Power Rankings: Cowboys, Packers, Ravens, Chargers climb

NFL

Ryan Quigley making a big impact for Jets…

Ryan Quigley, now in his second year as the Jets punter, had an exceptional afternoon with six punts for an average of 51.7 yards per punt.

NFL

3 positives to take from Jets loss to…

The Jets suffered another loss Sunday — 24-17 to the Lions — but the reason why it hurts so much for Jets fans is that…

Style

Products that support breast cancer awareness and research

Asics GT-1000, $100 Asics’ third pink collection in collaboration with Christina Applegate’s Right Action for Women includes this pink-accented version of its best-selling GT-1000 3…

Wellbeing

Dr. Marisa Weiss: Where we stand on breast…

As an oncologist and a survivor herself, Dr. Marisa Weiss knows the urgency felt by those diagnosed with breast cancer. Genetic testing has accelerated the…

Wellbeing

Bees' stingers hold new hope for cancer cure

A promising new lead in the search for a cancer cure has turned up in a place that most people naturally avoid. A team from…

Home

Emily Henderson on small space design

Design expert Emily Henderson shows us how to upgrade our cramped quarters.