Daffy’s clothing store to close

c39414756376b76d94387e25b2612d74

One of New York’s most popular discount designer stores, Daffy’s, will be closing all 19 locations, it was revealed Monday afternoon.

Eleven of those stores are in the five boroughs.

Shoppers browsing the Daffy’s on Broadway in Lower Manhattan were shocked to hear the news today.

“I was so surprised when I walked in and the employees told me they were closing,” said frequent Daffy’s shopper Maria Orosz, 64. “This store is so close to my house and is much cheaper than Macy’s. I just can’t believe it.”

Another customer, who wished to not be named, was just as surprised as Orosz.

“I had no idea,” she said. “This is a horrible disaster.”

DNAinfo first reported the family-run clothing empire is shuttering. According to the site, a struggling economy and stifled consumer spending are to blame.

The chain is unsure of an exact closure date but will continue paying its estimated 1,300 employees for at least 60 days, according to the report.

Daffy’s press representatives did not immediately respond to confirm.

Currently Daffy’s has locations in Philadelphia, northern New Jersey, and all across Manhattan. The newest opened in Times Square last November.

Speculation that the 51-year old chain was struggling to survive amongst competitors like TJ Maxx and Century 21, began earlier this year when CEO Caryn Lerner left after only one year on the job.

One of the first discount stores of its kind, Daffy’s roots can be traced back to Irving Schulman, a quirky business man who started the retail store as “Daffy Dan’s Bargain Town” in New Jersey in 1961.

Schulman, who passed away last year, was known for his wacky marketing stunts including putting a mannequin on the roof so that passers-by would run in to warn of suicide jumpers, then hopefully stay for the discounted apparel.

A retail consultant told The New York Times in 2011 that the store had been seen as the “coming of age of the off-price apparel industry.”

Amanda Barker contributed reporting.



News
Entertainment
Sports
Lifestyle
National

Mutant worms stay sober, even on alcohol

U.S. researchers have developed "mutant worms" that do not get drunk by alcohol, a breakthrough that could lead to new treatment for people trying to quit drinking

Local

K-9 nose helps capture $150K in cocaine at…

A furry, four-legged security agent helped authorities stop an illegal cocaine shipment from sneaking past JFK customs.

National

Minnesota man asked to leave Southwest flight after…

A man and his two sons were asked to leave a Southwest Airlines flight after the man sent a tweet complaining about being treated rudely by a gate agent.

National

Man sues hospital after surprise penis amputation

An Alabama man who went in to a hospital last month for a circumcision awoke after surgery to find his penis had been amputated, his lawyer said on Thursday.

Movies

Review: Brett Ratner's big 'Hercules' movie is small…

The latest "Hercules," starring Dwayne Johnson as the half-god beefcake of Greek myth, strips its hero and tale of most of its fantastical elements.

Arts

Scientists recreate world's smallest Monet copy

Scientists have reproduced a famous Impressionist painting using nano-printing, to create what has been described as the world's smallest work of art. Reworked at the…

Television

Jerry Seinfeld is ambidextrous, and other Reddit AMA…

See some of the weirder highlights of Jerry Seinfeld's recent Reddit AMA.

Going Out

Grab a pedestrian and start dancing at What…

As a New Yorker, I’ve mastered the art of focusing my gaze straight ahead. Though it occasionally piques my interest, the absurdities that play out…

U.S. Soccer

Orlando City takes shot at NYCFC over Frank…

Orlando City reminded the world how big a signing Brazilian star Kaka earlier this month with a photo of Kaka mobbed by fans juxtaposed against Lampard.

NBA

Jeremy Lin says 'Linsanity' is over as he…

Jeremy Lin lit up the NBA two years ago with his play for the Knicks but he has no desire to recreate "Linsanity" in his new career with the Lakers.

NFL

2014 NFL Fantasy Football Top 100 overall player…

2014 NFL Fantasy Football Top 100 overall player rankings

U.S. Soccer

NYCFC announce signing of Frank Lampard

The tease of a big signing Thursday by new MLS side NYCFC ended up being one rumored for weeks. England midfielder Frank Lampard agreed to…

Tech

Forget Wi-Fi: Li-Fi could be the future

Li-Fi technology – developed by Mexican company Sisoft – is wireless internet connectivity using specialized LED light.

Tech

Weather app Climendo might be the most accurate…

The wait for a truly accurate weather forecast could finally be over thanks to a nifty new app called Climendo.

Tech

Napkin Table puts focus off the phone and…

Michael Jan, a design student at Tunghai University in Taiwan, has invented a serviette-picnic blanket hybrid called the Napkin Table.

Style

Essie's new Color Boutique

Essie launches high-tech kiosks at major airports and malls across the country.