Welcome to Brooklyn: The most dishonest place in America
Staten Island is more honest than Queens. Manhattan is more honest than State Island.
And Brooklyn is the least honest borough of all.
Those are the findings of an informal marketing “study” done by Honest Tea, the sweet tea company owned by Coca-Cola. From Aug. 8 to Aug. 19, Honest Tea erected more than 50 unmanned pop-up kiosks in 30 cities across the country, including several in New York.
The stands were stocked with drinks and a jar asking for $1. Payment was based on the honor system. The company wanted to see if people would pay when, ostensibly, nobody was watching. But digital tracking kept tabs on who gave and how often.
Many New Yorkers were happy to give up a buck in exchange for a drink, the survey results showed today.
Citywide, 92 percent of people stopping by put in money. Approximately 1,800 people stopped by the Honest Tea booths. The booths were set up at Atlantic Terminal in Brooklyn Queens Center Mall in Queens, Yankee Stadium in the Bronx, outside CitiField in Queens, at the Staten Island Mall and at Chelsea Piers. There were stands on Wall Street, Madison Avenue and outside where “The Colbert Report” and “The Daily Show” are filmed.
However, not all areas of city are so forthcoming.
Manhattan was the most honest, with 94 percent of people there pitching in money, followed by Staten Island (92 percent), Queens (87 percent) and the Bronx (95 percent).
Brooklyn lagged far behind all the other boroughs, with a paltry 61 percent of people there putting up the cash.
Two spots in New York City made the bottom five for the fewest amount of donations: At Atlantic Terminal, only 61 percent of the people who stopped put in cash. Someone also tried to steal some duct tape from that location, the company lamented.
Chelsea Piers was also a low mark, at just 77 percent.
And the audience for “The Colbert Report” was 100 percent honest, while those in line waiting to see “The Daily Show” were only 80 percent honest, according to kiosks placed outside where both shows are filmed.
NYC 16th most honest city in nation
But don’t gloat too much, New Yorkers. We’re not the most honest city in the U.S. — not by a long shot.
New York tied Portland, Ore., and Tempe, Ariz., for a meager 16th place in the survey.
Boston, Chicago and even Sin City, Las Vegas, have more honest residents than the five boroughs. About 10,000 people stopped by the stands across the country.
And in a particularly low blow, Boston baseball fans are more honest than New York baseball fans, the study found.
At an Honest Tea stand outside Fenway, 100 percent of fans on their way to a Red Sox game gave money. Compare that to only 83 percent of fans outside both Yankee Stadium and CitiField who gave money for the tea. Honest Tea also factored in if someone was wearing a Mets jersey when they donated money.
Oakland, Calif., and Salt Lake City, Utah, tied for the No. 1 spot, with 100 percent of people there happily giving a dollar.
They were next followed by more Western cities: Boulder, Colo., and San Francisco, Calif., scored 99 percent honest.
Nationwide, 93 percent of people were honest. Women are more honest than men, with 95 percent of women leaving a dollar compared to 91 percent of the male gender. Redheads are more honest than blonds and brunettes.