Energy drink makers under New York Attorney General investigation

f6e625e4723d033eff0ae6c2925dbb89

A 5-hour energy boost? New York Attorney General Eric Schneiderman is skeptical.

New York’s top lawmaker has launched a probe into several companies who make the popular, so-called “energy drinks,” like Monster and 5-Hour Energy.

In July, Schneiderman’s office issued subpoenas to three companies: PepsiCo, which makes AMP drinks, Monster Beverage Corp., which makes the Monster drink and Living Essential, LLC., maker of 5-Hour Energy drink, according to a report Tuesday in the Wall Street Journal.

The subpoenas specifically seek information about the marketing and advertising of the three companies, according to the Journal. Schneiderman wants to find out if the companies are deceiving consumers with their elaborate claims about the health benefits of their drinks.

Specifically, investigators with the AG’s office want to find out if these drink makers overstated the benefits of some ingredients in their popular beverages, like taurine and ginseng, while deliberately downplaying the role plain old caffeine plays, which is also in the drinks.

Critics of these drinks say that it’s simply everyday caffeine that acts as the active ingredient, and not the fancy ingredients like B-vitamins, taurine and ginseng. The companies claim the add-ins all boost energy for hours, and better than a regular cup of coffee.

Additionally, investigators also want to know if the addition of guarana, another source of caffeine, in some energy drinks, is against the law. Certain laws prohibit adding multiple sources of caffeine in one drink without disclosing the overall amount of caffeine in the beverage.

Schneiderman can file subpoenas against any company that does business in New York State. If the drink makers violated state laws on food and
drugs, they may have to pay fines and penalties, as well as change the way they advertise, according to the report.

Not the first to investigate energy drinks

Schneiderman is not the first to question the extremely popular drinks and their marketing claims.

According to the Wall Street Journal report, in 2009, the Food and Drug Administration said the term “energy drink” isn’t defined by any federal regulations, and described it as an “ill-defined marketing term with widely varying ingredients,” the Journal wrote.

With the probe, Schneiderman joins Mayor Michael Bloomberg’s controversial pushback against big soda makers like PepsiCo.

Bloomberg proposed earlier this year banning the sale of sodas larger than 16 ounces in most restaurants, stadiums, movie theaters and fast-food chains. The idea is expected to be approved by the city Board of Health on Sept. 13.



News
Entertainment
Sports
Lifestyle
National

Woman dies when run over by bus at…

A woman at the Burning Man arts and culture festival in the Nevada desert died on Thursday when she was run over by a bus carrying participants.

National

Texas parents sue day care center for duct…

By Marice RichterDALLAS (Reuters) - A Texas couple has filed a lawsuit against the owners of a Fort Worth-area day care center seeking $1 million…

National

Santa Fe city council votes to decriminalize marijuana

By Joseph KolbALBUQUERQUE N.M. (Reuters) - Santa Fe on Wednesday became the latest U.S. city to decriminalize small amounts of marijuana, with lawmakers in the…

International

Egypt queries Mursi over documents "leaked" to Al…

CAIRO (Reuters) - Egypt is investigating jailed ex-president Mohamed Mursi in connection with documents that judicial investigators say were leaked to the Qatar-based Al Jazeera…

Movies

Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.

Movies

Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."

Entertainment

Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…

The Word

The Word: Brad Pitt and Angelina Jolie finally…

Well, everybody, it finally happened. Brad Pitt and Angelina Jolie went and got themselves hitched — according to noted scandal sheet the Associated Press —…

NFL

NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.

NFL

Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.

NFL

Giants vs. Patriots: 3 things to watch

The Giants wrap up their extended preseason campaign Thursday night by playing host to the Patriots.

Style

Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.

Food

Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…

Wellbeing

4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…

Wellbeing

Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…