Energy drink makers under New York Attorney General investigation

f6e625e4723d033eff0ae6c2925dbb89

A 5-hour energy boost? New York Attorney General Eric Schneiderman is skeptical.

New York’s top lawmaker has launched a probe into several companies who make the popular, so-called “energy drinks,” like Monster and 5-Hour Energy.

In July, Schneiderman’s office issued subpoenas to three companies: PepsiCo, which makes AMP drinks, Monster Beverage Corp., which makes the Monster drink and Living Essential, LLC., maker of 5-Hour Energy drink, according to a report Tuesday in the Wall Street Journal.

The subpoenas specifically seek information about the marketing and advertising of the three companies, according to the Journal. Schneiderman wants to find out if the companies are deceiving consumers with their elaborate claims about the health benefits of their drinks.

Specifically, investigators with the AG’s office want to find out if these drink makers overstated the benefits of some ingredients in their popular beverages, like taurine and ginseng, while deliberately downplaying the role plain old caffeine plays, which is also in the drinks.

Critics of these drinks say that it’s simply everyday caffeine that acts as the active ingredient, and not the fancy ingredients like B-vitamins, taurine and ginseng. The companies claim the add-ins all boost energy for hours, and better than a regular cup of coffee.

Additionally, investigators also want to know if the addition of guarana, another source of caffeine, in some energy drinks, is against the law. Certain laws prohibit adding multiple sources of caffeine in one drink without disclosing the overall amount of caffeine in the beverage.

Schneiderman can file subpoenas against any company that does business in New York State. If the drink makers violated state laws on food and
drugs, they may have to pay fines and penalties, as well as change the way they advertise, according to the report.

Not the first to investigate energy drinks

Schneiderman is not the first to question the extremely popular drinks and their marketing claims.

According to the Wall Street Journal report, in 2009, the Food and Drug Administration said the term “energy drink” isn’t defined by any federal regulations, and described it as an “ill-defined marketing term with widely varying ingredients,” the Journal wrote.

With the probe, Schneiderman joins Mayor Michael Bloomberg’s controversial pushback against big soda makers like PepsiCo.

Bloomberg proposed earlier this year banning the sale of sodas larger than 16 ounces in most restaurants, stadiums, movie theaters and fast-food chains. The idea is expected to be approved by the city Board of Health on Sept. 13.



News
Entertainment
Sports
Lifestyle
Local

MTA announces service changes for Sunday

The MTA has announced service changes ahead of Sunday's People's Climate March, which will be held from 11:30 a.m. to 4:30 p.m. Sunday. Riders using…

Local

NYPD launches Twitter account for L train

The NYPD recently launched a Twitter handle dedicated to the L train and its riders. According to @NYPDLtrain, officers went underground Thursday morning to hand…

Local

Bushwick community space offers activists a place to…

A new Bushwick community space offers community activists to meet, create, learn and throw back a few cold ones. MayDay, located 214 Starr Street in Bushwick,…

Local

Activists gearing up for Sunday's "historic" People's Climate…

If all goes according to plan, more than 100,000 people will gather near Central Park West on Sunday morning and march through midtown to raise…

Movies

Kevin Smith makes peace with the Internet

I was thinking about Ain't It Cool News and Harry Knowles last night, wondering if anyone from Ain't It Cool had reviewed my new movie…

Movies

Art imitates life in 'Swim Little Fish Swim'

There's a certain comfort to be taken in finding that young artists are still moving to New York and trying to make it — and…

Movies

Review: Terry Gilliam's 'The Zero Theorem' is better…

Terry Gilliam's latest, "The Zero Theorem," concerns a reclusive malcontent (Christoph Waltz) struggling with the search for the meaning of life.

Music

Esperanza Spalding and a being called Emily get…

Esperanza Spalding is about to spiral off in a brand new direction that may or may include an alter ego named Emily.

NFL

Oday Aboushi ready for increased role, and to…

Oday Aboushi might feel comfortable enough to engage in some trash talk the next time he is on the field.

NFL

Giants vs. Texans: 3 things to watch

The Giants host the surprising Texans (2-0) in what may already be a must-win game for Big Blue.

NFL

Eric Decker misses practice again, could miss Monday

Jets wide receiver Eric Decker missed practice Thursday as he continues to rehab a hamstring injury suffered last Sunday.

MLB

Derek Jeter still focused on baseball as final…

Derek Jeter has effectively hid his emotions for 20 years in the Bronx.

Parenting

A sneaky way to serve kids fruits and…

"My First Juices and Smoothies" gives smoothie recipes for kids.

Style

3 things we love from Day 1 of…

The highlights from Day 1 of Milan Fashion Week.

Sex

Why don't more couples use condoms?

  Call it the “condom moment.” That’s the name the authors of a new study have given to the pivotal conversation every couple should be…

Sex

Need an idea for a first date? Here's…

Picture your idea of a nice first date. Is it dinner and a movie? A visit to an interesting museum exhibit? Instead, an expert on…