UPDATE: New Boston billboard promoting cheating taken down after only one day

This billboard promoting extra-marital affairs, while simultaneously blasting presidential candidate and former Massachusetts governor Mitt Romney was removed Wednesday, less than one day after being installed.

A billboard that was put up Tuesday advertising cheating and blasting presidential candidate Mitt Romney was taken down less than a day after it was put up on Dorchester Avenue in South Boston.

Noel Biderman, founder of the extra-marital dating site AshleyMadison.com, told Metro Tuesday that “it doesn’t feel like 2012 America.”

“We should all be pushing toward commercial advertising freedom,” Biderman said in a phone interview from London. While on the phone, Biderman said he got a text message saying that the billboard would be taken down, although details as to why, or who was behind the apparent censorship wereunclear.

The billboard featured a photo of Romney making a “Shhh” gesture with his finger over his lips, alongside the quip, “If cheating on your taxes is ok… so is AshleyMadison.com,” a reference to the cheaters’ website, which has been active since 2001, and has had great success hooking people up who are in relationships but are looking to cheat.

The advertisement came on the heels of Larry Flynt’s $1 million offer for damaging information
regarding Romney’s “unreleased tax returns and details of his offshore

“I’m not saying that it’s okay to cheat on your taxes – but if someone is going to be the president of the United States, and behaves that way, then let’s stop judging people who make other choices in their personal lives,” Biderman said, referring to people who have affairs.

The removal of the billboard was no shock to Biderman, who said he didn’t expect the Boston billboard to last long.

“Let’s be honest, these billboards are controversial. If it weren’t (taken down) today, it would be tomorrow, or next week.”

Biderman said he hoped the billboard will bring even more attention to what he calls “Romney’s shady dealings and hidden assets.”

“While we’ve always maintained that how a politician leads his personal life should not affect his policies, Mitt Romney’s aversion to paying his fair share proves he’ll have no problem cheating on the American people,” Biderman said.

With more than 14 million members, Biderman said hopes his stance against Romney could actually influence the outcome of the upcoming presidential election.

Ashley Madison has advertised with similar billboards at the expense of prominent figures, like Prince Charles, Bill Clinton and Newt Gingrich.

When asked whether Democrats or Republicans are more likely to cheat, Biderman said: “It’s an amazing question. My guess is that it would be democratic women and republican men.”


Woman dies when run over by bus at…

A woman at the Burning Man arts and culture festival in the Nevada desert died on Thursday when she was run over by a bus carrying participants.


Texas parents sue day care center for duct…

By Marice RichterDALLAS (Reuters) - A Texas couple has filed a lawsuit against the owners of a Fort Worth-area day care center seeking $1 million…


Santa Fe city council votes to decriminalize marijuana

By Joseph KolbALBUQUERQUE N.M. (Reuters) - Santa Fe on Wednesday became the latest U.S. city to decriminalize small amounts of marijuana, with lawmakers in the…


Egypt queries Mursi over documents "leaked" to Al…

CAIRO (Reuters) - Egypt is investigating jailed ex-president Mohamed Mursi in connection with documents that judicial investigators say were leaked to the Qatar-based Al Jazeera…

Going Out

'Friends' coffeehouse Central Perk coming to NYC —…

"Friends" is coming back for a one-off special: "The One with the Free Coffee." Warner Bros. is bringing a pop-up replica of Central Perk, the…


Interview: 'As Above, So Below' directors: 5 ways…

The fraternal directors of the found footage horror "As Above, So Below" dish on the best ways to frighten the bejesus out of audiences.


Criterion's new Jacques Demy box mixes the light…

Jacques Demy, the most effervescent of French New Wave filmmakers, gets a Criterion box all to himself, with classics like "The Umbrellas of Cherbourg."


Comedian Joan Rivers, 81, rushed to New York…

NEW YORK (Reuters) - Acerbic comedian and fashion critic Joan Rivers was rushed to Mount Sinai Hospital in New York on Thursday after she reportedly…


3 things we learned in the Giants preseason…

The final score didn’t matter — a 16-13 win by the Giants — but it would’ve been nice to finally see Big Blue’s new-look offense get on track.


NFL Power Rankings: Seahawks, Broncos, Patriots, 49ers start…

NFL Power Rankings: Seahawks, Broncos, Patriots start at top

U.S. Soccer

5 facts about new England captain Wayne Rooney

Manchester United striker Wayne Rooney was named as the new England captain by coach Roy Hodgson on Thursday.


Jets vs. Eagles: 3 things to watch

A win on Thursday night at the Eagles would give the Jets a 3-1 record and just their second winning preseason under head coach Rex Ryan.


Trend: White hot on the 2014 Emmy's red…

White was one of the big trends on the Emmy's red carpet.


Recipe: Samuel Adams beer-marinated grilled shrimp

Summer calls for two things: a cold beer and light food. Sam Adams' Latitude 48 IPA fairly bursts with citrus notes, making it an ideal marinade…


4 healthy ingredient swaps to make your meals…

When it comes to eating well, everyone knows they could be doing better. But cooking in an apartment on a busy schedule is a recipe…


Heart trumps brain when it comes to movies…

When you need a good cry, do you reach for the movie that’s “based on a true story”? Science says you’re giving your brain far…