Have you seen Alice, the Boston unicorn?

"Alice" the unicorn is missed.

While passing by utility poles in Boston, its no rare sight to see a few “missing pet” flyers with photos of beloved cats and dogs, and even lizards, but one particularly unique pet seems to have gone missing lately.

Recently, some flyers have popped up around Newbury Street that prominently announce a “Missing Unicorn,” complete with a photograph of what appears to be a white unicorn strolling in a field.

The caption below the photo goes on to describe the mythical pet as “female” and “very friendly.”
“Last seen at The Public Garden near Newbury Street,” it states.

Coincidentally, Newbury Street is home to the unicorn’s keeper, The Fairy Shop owner, Michael Sage.
“I have a lot of unicorns in the shop. (The flyer) was just something I put together. I saw a lot of ‘missing pet’ flyers, and I thought this might make people laugh,” Sage said.

The flyer offers a reward, which can be collected at his Newbury shop. So far, no one has been able to lasso the mythical creature, however Sage said there have been some sightings.

“One of our regulars said they spotted her in Pinkberry on Newbury,” Sage said. Another customer claims to have seen her in Cambridge.

When asked how can someone spot a creature that isn’t real, Sage seemed to be privy to knowledge most of us aren’t: “She is real. That’s Alice. Come into the shop, and you’ll understand.”

The shop, which has been open since 1994, offers an eclectic array of wares, from jewelry to fairy dust, gnomes and mermaids. However, there is also a “unicorn petting zoo” full of plush unicorns, Sage said.

As for the reward, he is still thinking on that.

“If someone finds her, it will probably be something fun; something sweet, because unicorns love sweets,” he said.

[View the story "They're keeping their eyes peeled for that spiral horn" on Storify]



News
Entertainment
Sports
Lifestyle
Local

MAP: New York City Street Closures August 22,…

The Percy Sutton Harlem 5K and NYC Family Health Walk-a-thon and Pakistan Day Parade and Fair will cause traffic delays and street closures in New York City this weekend. Plan…

International

U.N. nuclear inquiry on Iran seen making slow…

The U.N. nuclear watchdog appears to have made only limited progress so far in getting Iran to answer questions about its suspected atomic bomb research, diplomatic sources said on Friday,…

National

Violence-weary Missouri town sees second night of calm

By Nick Carey and Carey GillamFERGUSON Mo. (Reuters) - The violence-weary town of Ferguson, Missouri, saw a second straight evening of relative calm on Thursday…

National

Journalist James Foley's parents, after call with pope,…

The parents of James Foley, the American journalist killed by Islamic State militants in Iraq, on Friday called for prayer and support to free the remaining captives held by Islamic…

Television

Recap: 'The Knick,' Season 1, Episode 3, 'The…

The third episode of Steven Soderbergh's "The Knick" finds Dr. Thackery (Clive Owen) meeting an old flame and other characters embracing self-destruction.

Music

Webcast: Watch Polyphonic Spree live on Sunday Aug.…

Polyphonic Spree singer Tim DeLaughter sits with Metro Music Editor Pat Healy for a chat and then the big band performs live. It begins on Sunday at 9:30 pm

Movies

Matthew Weiner on directing 'Are You Here' and…

"Mad Men" creator Matthew Weiner discusses his movie "Are You Here," his history writing comedy and the tiny movie he directed in 1996 you can't see.

Movies

Michael Chiklis on his football past and 'When…

Michael Chiklis remembers playing football in high school and how that prepped him to play a coach in "When the Game Stands Tall."

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…