East Village, Lower East Side businesses start giving discounts to customers on bikes


Some city businesses want you to arrive on two wheels, not two feet — and they’ll even give discounts to encourage riding your bike to their door.

Transportation Alternatives is teaming up with more than 100 businesses below 14th Street in Manhattan to give bikers deals and discounts when they roll up to their stores.

The program, called the “Bike Friendly Businesses District,” will be in place in the East Village and Lower East Side and starts this Saturday. There will be an 11 a.m. tour of businesses that are participating, starting at Veselka on 2nd Avenue and 9th Street. The 24-hour Ukranian restaurant is offering a free granola bar for cyclists.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

More than 300 businesses scattered around the city, ranging from hair salons to burger joints, already offer deals, such as up to 15 percent off purchases.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said.

And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

“It’s a program we’d really like to see spread through the city,” he said.

Where you can get a deal on two wheels

Participating restaurants run “the whole gamut,” Nuttle said. “Everything from your local coffee shop to East Village staples, Veselka, the Ukrainian restaurant, to hair and nail salons.”

They also have started partnering with non-profit theaters and galleries. Discounts can include anything from 10 to 15 percent off or buy-one, get-one-free specials.

Transportation Alternatives also hopes to create a “dinner-and-a-show” special where cyclists can get discounts off a local restaurant and comedy show.

Some participating businesses in the plan:

    Bareburger East Village
    Arena Salon
    Addiction NYC
    Café Grumpy
    Cowboy Pizza
    Luca Lounge


Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…


Explosions in new Boston Marathon bomb panic, 'twisted'…

A fresh Boston Marathon terror alert, which caused Bomb Squad officers to order an evacuation while two controlled explosions were carried out, was today being…


Reddit boosts news capabilities in social media turf…

By Jennifer SabaNEW YORK (Reuters) - Reddit, a website with a retro-'90s look and space-alien mascot that tracks everything from online news to celebrity Q&As,…


New York joins accord to strengthen popular vote…

New York State joined a nationwide effort that would gives the state's 29 electoral votes for president to the candidate who wins the national popular vote.


Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…


'Orphan Black's' Jordan Gavaris talks Felix's Season 2…

Jordan Gavaris plays heroically helpful foster sibling Felix to main clone Sarah on "Orphan Black." We talked to him about what’s ahead for him in…

Going Out

Accomplice Tour: New York (Spoiler Alert)

When I signed up for the Accomplice show tour, I had no idea what I was in for. But every grimy job comes with a great reward.


TV watch list, Tuesday, April 15: 'New Girl,'…

'New Girl' Nick and Jess are hiding their breakup from the other loft residents. And Winston passes the police academy exam! That guy needed some…


Nets miss chance to clinch No. 5 seed…

Nets head coach Jason Kidd expressed little concern after a 109-98 loss to the Knicks, but others seemed to disagree.


Jets confident despite Chris Johnson leaving with no…

Jets fans clamored for a playmaker on offense all offseason. It looked like they were going to land that player on Tuesday when Chris Johnson…


Knicks, Nets rivalry never materialized despite national attention

When the NBA schedule was released, the league anticipated an intense rivalry between the Nets and Knicks with all four games slated for national TV.


NBA Power Rankings: Are the Spurs frauds? Could…

NBA Power Rankings: Are the Spurs frauds? Could the Mavericks surprise?


Steal home decorating tips from Nattystyle blogger Natalie…

Despite the towering ceilings and enviable exposed brick, it’s easy to see how Natalie Decleve’s apartment could be considered a challenge. Perched above the streets…


How to plant a garden in the city

Small on space but big on gardening? You can still have that welcoming oasis of fresh air with an urban garden. Peter Smith, owner of…


Personalize your massage at a private practice

CityTouch customizes spa treatments to meet client's needs.


Victoria's Secret Fashion Show moving to England

It will still broadcast on CBS this fall.