VIDEO: ‘Legendary candy duo’ Mike and Ike have reunited

Mike and Ike
Mike and Ike are back together. Credit: YouTube

After separating a year ago due to “irreconcilable differences” – spawning a tongue-in-cheek ad campaign that netted millions for Bethlehem manufacturer Just Born, Inc. – legendary candy duo Mike and Ike have reunited.

“The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about – Mike and Ike candy,” a statement from Just Born reads.

It says Ike spent last year’s “hiatus” collecting fruit art, while Mike produced a song called “Strawberry or Die.”

The former inspired a new Mike and Ike package design informing customers “the feud is over,” while the latter led to the development of new Mike and Ike flavor “Strawberry Reunion.”

The duo’s re-emergence is also being touted with the debut of a new website and a mock movie trailer, “The Return of Mike and Ike,” which will hit national airwaves in June.

“People of all ages showed their love for Mike and Ike during the split this year,” Just Born senior marketing manager Donald Houston said in a statement.

“It’s due to the fans that they are back in business. Sales and excitement for Mike and Ike candy have never been higher. With a new movie trailer, Mike and Ike will really solidify their status as candy legends.”

Just Born is also promoting the reunion with promotional contests and ads on radio stations, billboards and Facebook.


News
Entertainment
Sports
Lifestyle
News

Boston Marathon 2014 on high alert, Red Sox…

One year on from the horrific Boston Marathon bombings a ring of steel has been thrown around today's race, and a city stands defiant against…

News

Boston Strong: One year on from Boston Marathon…

  For more than a century the Boston Marathon has been an even centred around sportsmanship, endurance and athleticism, but there's no denying the face…

Local

Best nature spots for kids in New York…

When it comes to kids and nature, most U.S. parents agree: children should be spending more time outdoors. According to a recent survey by The…

Local

Easter 2014: The year's best bonnets

It's Easter, and that means it's time for Fifth Avenue to turn into a veritable catwalk of bonnet-wearers. The annual march, which kicks off at…

Television

‘Mad Men’ recap: Season 7, Episode 2, ‘A…

Peggy and Lou are horrible, Bert's racist, Don is honest(ish) and Roger and Pete are frustrated. "A Day's Work" not quite worthy of "This Will Be Our Year."

Television

'Game of Thrones' recap: Season 4, Episode 3,…

The problem with the devil you know is that ignoring them doesn’t mean they simply lie in wait. It allows them time to do things…

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

NHL

Rangers let chance at victory slip away in…

All the Rangers had to do was hold serve in a raucous Madison Square Garden — roaring in anticipation of putting a hated rival in a 2-0 series hole.

MLB

Yankees place Ivan Nova on DL with partially…

Yankees starter Ivan Nova was diagnosed with a partially torn UCL in his throwing elbow Sunday.

NHL

Rangers never thought opening round would be 'an…

You might have thought the Metropolitan Division semifinal series was going to be a rout after watching Game 1 Thursday night. The Rangers did not.

NHL

Rangers blow two-goal lead in Game 2 loss…

The Rangers got out to an early 2-0 lead in Game 2 and the Garden was rocking. But it went downhill quickly from there.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.