Philly’s Tech Trunk Show unites fashion and technology

fashion and technology tech in motion tech trunk show
A previous Tech in Motion event focused on founding successful startups.
Credit: Courtesy Tech in Motion

Despite high school clique stereotypes, geek is chic – if you’re a fashion retailer looking to stay relevant in today’s competitive market.

Tuesday night’s Tech Trunk Show, hosted by Tech in Motion Philadelphia in conjunction with The Philadelphia Collection, will illustrate that fact.

“In the spirt of The Philadelphia Collection and Philadelphia Fashion Week, we wanted to hold something that shows how technology is changing the landscape of how we shop, because so much focus on fashion comes from the other end, but not on the back end that really creates the user experience,” said event coordinator Lindsay Lewis.

To that end, the event’s roster of speakers include Det Ansinn of BrickSimple, one of the leading creators of Google Glass apps, Stephan Jacob of Kembrel, which evolved from an e-commerce clothing site into a brick-and-mortar boutique and Andy O’Dell of mobile shopping app Clutch.

“We also wanted to focus on the mobile shopping aspect, because that’s definitely becoming larger and larger as iPhones and Androids are becoming part of our every day lives,” Lewis said.

One local entrepreneur who has a firm grasp on the concept is Divya Sharma, who last year founded ShopGodt.com.

The site allows users to drag and drop photos from apparel sites and then aggregates in a central dashboard real time information about the selected product, including other outlets and price points at which it can be purchased, user reviews, blogger critiques and celebrities who have recently been seen sporting the stuff.

Users can also poll their friends using Twitter or Facebook about which products they prefer, putting the social aspect back into the often isolated practice of online shopping.

“I was this kid who was completely uninformed in the fashion space, but I also wanted to buy good stuff and I didn’t want to spend the full amount,” Sharma said.

“As a result, I had this very complicated process of coming across shoes or bags that I was interested in by going to price aggregation sites, seeing what the blogosphere was talking about and trying to get reviews of that brand.”

Sharma said she’d often spend up to 20 hours and visit half a dozen websites before making a decision on what to purchase – and she soon learned she wasn’t the only customer shopping that way.

“Back in the day before the advent of technology, you would go to the shopping aisles and just decide there which toothpaste you were going to buy or which pizza you were going to buy,” she said.

“Today, that doesn’t happen. Anything from toothpaste to a bra, you’re going to research online.”

Sharma said she’ll be attending the Tech Trunk Show to scope out the current scene.

“I’m very interested in seeing how technology is changing retail, and I’m interested to actually see if retailers have adopted that ideal, or at least understand that technology is inescapably going to have to be a major part of their strategy,” she said.

If you go

Tech Trunk Show: How Technology Drives Fashion

6 p.m. to 8:30 p.m. Tuesday, Sept. 24

The Maas Building (Garden Entrance), 1320 N. 5th St.

RSVP required through event page on Meetup.com


News
Entertainment
Sports
Lifestyle
Local

Easter 2014: The year's best bonnets

It's Easter, and that means it's time for Fifth Avenue to turn into a veritable catwalk of bonnet-wearers. The annual march, which kicks off at…

Local

Woman arrested for attempted kidnapping of baby in…

Authorities said that a Queens woman behind an attempted kidnapping of an 8-month-old baby boy was arrested on Saturday.

Local

Hate crime charge in attack on Sikh Columbia…

A man has been arrested and charged with a hate crime after he allegedly pulled the beard of a Sikh Columbia University professor as part…

Local

NYPD arrest man after finding body inside plastic…

Police said they found a man stuffed inside a plastic container in a Brooklyn home. Authorities arrested Joshua Simser, 24, in connection to the death

Television

Discovery cancels 'Everest Jump Live' special in wake…

The Discovery Channel has indicated it will not be moving forward with "Everest Jump Live," a planned special about mountain climber Joby Ogwyn's effort to…

The Word

'X-Men' director Bryan Singer drama continues

  News broke late last week that "X-Men" and "The Usual Suspects" director Bryan Singer is being sued by a man who said Singer molested…

The Word

Miley Cyrus cancels more dates, tweeting from hospital

Miley Cyrus is reportedly so sick that she's had to postpone more tour dates. We know this because she has been sitting in a hospital…

Music

Loop are, er, um, back in the loop

Experimental noise rock band Loop's three mid-1980s to early-1990s albums, “Heavens End,” “Fade Out” and “A Gilded Eternity,” were mercifully reissued.

NHL

Rangers never thought opening round would be 'an…

You might have thought the Metropolitan Division semifinal series was going to be a rout after watching Game 1 Thursday night. The Rangers did not.

NHL

Rangers blow two-goal lead in Game 2 loss…

The Rangers got out to an early 2-0 lead in Game 2 and the Garden was rocking. But it went downhill quickly from there.

NBA

Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

Travel

Packing: The one thing you need in your…

A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities…

Home

Is your chair making it hard to talk?

Ever wished there was an office chair that could make impromptu meetings and discussions more private? The Cristiana Wing Chair is an asymmetrical armchair which…

Travel

Live large at these luxury hotels

From Thai boxing lessons and macabre Dracula tours to the Australian Outback, the Four Seasons hotel chain launched a series of new travel packages this…

Parenting

4 things that every summer camp should have

Alan Saltz, director of the 92nd street Y program lists things that every summer camp should have.