Boston Bikes hopes new Urban Cycling Guide will cut crash injury rate by half

Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.
Cyclists near Boston University / Commonwealth Ave. Photo Credit: ERIN BALDASSARI/BOSTON METRO.

More than 30 college, university, and bicycle advocacy groups have joined together with Mayor Thomas M. Menino’s Boston Bikes program to release the Urban Cycling Guide. The goal of the campaign, keeping cyclists safe, is part of the Mayor’s commitment to reducing the city’s crash injury rate by 50 percent by 2020.

“The Urban Cycling Guide is the latest step forward as we work to make Boston a world-class cycling city,” Menino said in a statement. “We want to encourage as many people as possible to safely bike through our City and enjoy all Boston has to offer.”

City officials said the Urban Cycling Guide stresses four key messages for urban cyclists:

1. Beware of doors
2. Follow the rules and yield to pedestrians
3. Avoid large vehicle blind spots
4. Use helmets and lights at night

The message points were carefully determined based on the findings from the 2013 Cyclist Crash Report, which looked at more than 1,500 cyclists crashes in Boston since 2009.

“It became apparent that if we can educate cyclists these four message points, we can dramatically reduce the crash rate,” said Nicole Freedman, Director of Boston Bikes.

Boston Bikes and campaign partners plan to reach more than 100,000 cyclists through a coordinated social media effort and a grassroots effort that includes fliering nearly 20,000 bicycles in Boston.

Cyclists are also invited to “Test their Bike-Q” by going to the Boston Bikes program website  and taking an online quiz, which reinforces the four message points. Participants can earn free safety gear, including bike lights, bike maps, and coupons for a discounted helmet.

Officials today said promoting bike safety and ridership also supports Menino’s sustainability initiative Greenovate Boston, which encourages residents to bike, walk and use public transit more to help reduce the city’s greenhouse gas emissions.

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS


News
Entertainment
Sports
Lifestyle
National

Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…

News

Explosions in new Boston Marathon bomb panic, 'twisted'…

A fresh Boston Marathon terror alert, which caused Bomb Squad officers to order an evacuation while two controlled explosions were carried out, was today being…

National

Reddit boosts news capabilities in social media turf…

By Jennifer SabaNEW YORK (Reuters) - Reddit, a website with a retro-'90s look and space-alien mascot that tracks everything from online news to celebrity Q&As,…

Local

New York joins accord to strengthen popular vote…

New York State joined a nationwide effort that would gives the state's 29 electoral votes for president to the candidate who wins the national popular vote.

Entertainment

Miley Cyrus hospitalized, cancels Kansas concert, condition unknown,…

Singer Miley Cyrus was hospitalized on Tuesday night after suffering what is believed to be 'a severe allergic reaction' to antibiotics medication. The 21-year-old Bangerz…

Television

'Orphan Black's' Jordan Gavaris talks Felix's Season 2…

Jordan Gavaris plays heroically helpful foster sibling Felix to main clone Sarah on "Orphan Black." We talked to him about what’s ahead for him in…

Going Out

Accomplice Tour: New York (Spoiler Alert)

When I signed up for the Accomplice show tour, I had no idea what I was in for. But every grimy job comes with a great reward.

Television

TV watch list, Tuesday, April 15: 'New Girl,'…

'New Girl' Nick and Jess are hiding their breakup from the other loft residents. And Winston passes the police academy exam! That guy needed some…

NBA

Nets miss chance to clinch No. 5 seed…

Nets head coach Jason Kidd expressed little concern after a 109-98 loss to the Knicks, but others seemed to disagree.

NFL

Jets confident despite Chris Johnson leaving with no…

Jets fans clamored for a playmaker on offense all offseason. It looked like they were going to land that player on Tuesday when Chris Johnson…

NBA

Knicks, Nets rivalry never materialized despite national attention

When the NBA schedule was released, the league anticipated an intense rivalry between the Nets and Knicks with all four games slated for national TV.

NBA

NBA Power Rankings: Are the Spurs frauds? Could…

NBA Power Rankings: Are the Spurs frauds? Could the Mavericks surprise?

Home

Steal home decorating tips from Nattystyle blogger Natalie…

Despite the towering ceilings and enviable exposed brick, it’s easy to see how Natalie Decleve’s apartment could be considered a challenge. Perched above the streets…

Home

How to plant a garden in the city

Small on space but big on gardening? You can still have that welcoming oasis of fresh air with an urban garden. Peter Smith, owner of…

Style

Personalize your massage at a private practice

CityTouch customizes spa treatments to meet client's needs.

Style

Victoria's Secret Fashion Show moving to England

It will still broadcast on CBS this fall.