Metro is the most-read free daily newspaper in New York

 Metro reaches more adults aged 18 and over living in Manhattan than The Post or The Daily News. Credit: Tracy Crinion
Metro reaches more adults aged 18 and over living in Manhattan than The Post or The Daily News. Credit: Tracy Crinion

Metro New York is still the No. 1 most-read free daily newspaper in New York, according to recent industry figures by the independent market research company Scarborough.

Scarborough reported that Metro reached a whopping 1,509,438 readers over the age of 18 every week in print and online. That’s a record high, 128,561 more than its free daily competitor.

“While our print readership remains strong, these figures reflect our increased focus on growing our online presence with the relaunch of www.metro.us website,” says Yggers Mortensen, Metro US publisher and CEO. “Metro is no longer solely a newspaper; it is growing into a full-fledged news media company.”

Indeed, Metro’s online readership continues to explode since the launch of its new website in February. Metro.us has grown to nearly one million unique visitors per month.

Meanwhile, the Daily News and the New York Post posted their worst print readership figures — in just one year, the Post lost 1 in 5 daily readers, while the Daily News lost 1 in 8 print readers. Today, Metro reaches more adults aged 18 and over living in Manhattan than either of those publications.

“The traditional newspaper model, which relies on consumers to buy it, is broken,” says Mortensen. “Metro’s controlled distribution model and free, quality content seems unaffected by the fast-changing media environment.”

With 30 percent of Metro readers aged 18 to 34 and 73 percent of Metro readers aged 21 to 54, Metro is the newspaper with the youngest profile in town. Metro also proves to be particularly popular with women, who make up 54 percent of our readers. Parents are also fond of Metro, with 32 percent of readers having children at home.

Metro readers by the numbers

1 in 4:
• Plans to look for a new job in the coming year
• Plans a trip outside of the continental U.S. next year
• Visited an art museum in the past year

1 in 5:
• Plans to move or change address
• Is willing to relocate to outside U.S. for a better job opportunity
• Plans to attend continuing education classes
• Attended a dance or ballet performance in the past year

Facts about Metro readers

• Favorite department stores: Target and Macy’s
• On average, they/you spent 1 hour 7 minutes and 48 seconds on social media. They/you send 18 text messages per day.
• On average, they/you spent $838 on online purchases last year.
• Next year, Metro readers will buy 61,173 tablet computers, 41,632 HDTVs, 35,588 digital cameras and 30,976 video game systems.

Source: Scarborough  R2 2013



News
Entertainment
Sports
Lifestyle
International

Hurricane Odile batters Mexico's Baja resorts, sparks looting

Hurricane Odile injured dozens of people, forced the evacuation of thousands and smashed shops open to looters in the popular tourist area of Baja, Mexico.

National

Apple iPhone 6 pre-orders hit record 4 million…

By Lehar Maan(Reuters) - Apple Inc said many customers will need to wait until next month for their new iPhones after a record 4 million…

National

LAPD investigates complaint from detained 'Django' actress

The LAPD is investigating after "Django Unchained" actress Daniele Watts accused police of violating her rights when they detained her.

Local

Number of New York City smokers increase, topping…

For the first time since 2007, there are  more than one million smokers in New York City, according to the New York City Department of…

Movies

Newsflash: Corey Stoll is still not a man

In director Shaun Levy's "This Is Where I Leave You," Corey Stoll stars as the oldest of four adult children (the others are played by…

Movies

If you don't like Simon Pegg's new film,…

Simon Pegg goes all out in "Hector and the Search for Happiness" as the titular psychiatrist stymied by modern life who embarks on a globetrotting…

Arts

Art in Chelsea: Don't miss these 3 galleries

We selected three sure bets for seeing cool art in the galleries of Chelsea.

Music

Robin Thicke blurs lines further with new 'Blurred…

"The reality is," said Robin Thicke about "Blurred Lines" in a court deposition, "Pharrell had the beat and he wrote almost every single part of the song."

NFL

Tom Coughlin says Giants 'beat themselves' against Cardinals

Head coach Tom Coughlin, who had a day to cool off and reflect, still sounded like he had a gnawing feeling in his gut.

NFL

Marty Mornhinweg accepts blame for Jets timeout fiasco

Jets fans looking for a scapegoat for Sunday’s timeout fiasco found a willing party on Monday: Marty Mornhinweg.

NFL

3 things we learned in Jets loss to…

The wheels came off for the Jets, who gave up 21 unanswered points after a brilliant first 20 minutes in a 31-24 loss at the Packers.

NFL

Victor Cruz catches case of the drops in…

The Giants dropped a tough, 25-14, decision to the undermanned Cardinals Sunday in their home opener. And drop was the operative word of the day,…

Travel

World's most hipster cities: Top 5

Travel blogger Adam Groffman tells us his picks for the Top 5 most hipster cities in the world.

Education

The top 5 regrets recent high school grads…

College application season can seem like a blur for many students - as test prep, campus visits and filling out a seemingly endless stream of…

Parenting

Tech execs tend to limit their kids' screen…

You probably got your iPad before Bill Gates's kids did.

Wellbeing

Wellbeing: Daybreaker returns, Ray Rice jersey trade, Sweet…

  Now that Ray Rice is no longer with the Baltimore Ravens — or any other NFL team — after video footage surfaced showing him…