Metro is the most-read free daily newspaper in New York

 Metro reaches more adults aged 18 and over living in Manhattan than The Post or The Daily News. Credit: Tracy Crinion
Metro reaches more adults aged 18 and over living in Manhattan than The Post or The Daily News. Credit: Tracy Crinion

Metro New York is still the No. 1 most-read free daily newspaper in New York, according to recent industry figures by the independent market research company Scarborough.

Scarborough reported that Metro reached a whopping 1,509,438 readers over the age of 18 every week in print and online. That’s a record high, 128,561 more than its free daily competitor.

“While our print readership remains strong, these figures reflect our increased focus on growing our online presence with the relaunch of www.metro.us website,” says Yggers Mortensen, Metro US publisher and CEO. “Metro is no longer solely a newspaper; it is growing into a full-fledged news media company.”

Indeed, Metro’s online readership continues to explode since the launch of its new website in February. Metro.us has grown to nearly one million unique visitors per month.

Meanwhile, the Daily News and the New York Post posted their worst print readership figures — in just one year, the Post lost 1 in 5 daily readers, while the Daily News lost 1 in 8 print readers. Today, Metro reaches more adults aged 18 and over living in Manhattan than either of those publications.

“The traditional newspaper model, which relies on consumers to buy it, is broken,” says Mortensen. “Metro’s controlled distribution model and free, quality content seems unaffected by the fast-changing media environment.”

With 30 percent of Metro readers aged 18 to 34 and 73 percent of Metro readers aged 21 to 54, Metro is the newspaper with the youngest profile in town. Metro also proves to be particularly popular with women, who make up 54 percent of our readers. Parents are also fond of Metro, with 32 percent of readers having children at home.

Metro readers by the numbers

1 in 4:
• Plans to look for a new job in the coming year
• Plans a trip outside of the continental U.S. next year
• Visited an art museum in the past year

1 in 5:
• Plans to move or change address
• Is willing to relocate to outside U.S. for a better job opportunity
• Plans to attend continuing education classes
• Attended a dance or ballet performance in the past year

Facts about Metro readers

• Favorite department stores: Target and Macy’s
• On average, they/you spent 1 hour 7 minutes and 48 seconds on social media. They/you send 18 text messages per day.
• On average, they/you spent $838 on online purchases last year.
• Next year, Metro readers will buy 61,173 tablet computers, 41,632 HDTVs, 35,588 digital cameras and 30,976 video game systems.

Source: Scarborough  R2 2013


News
Entertainment
Sports
Lifestyle
National

Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.

International

Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.

News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

Entertainment

Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

NBA

Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

NFL

Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.

NFL

Chris Johnson: I wanted to go to 'a…

Now that Chris Johnson is a Jet, the team has to figure out if one of the most explosive players in the NFL over the last half decade has anything…

Parenting

How to parent without gender stereotypes in a…

Christia Spears Brown, Phd. author of "Parenting beyond Pink & Blue" gives advice on raising kids free of gender stereotypes.

Tech

VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.

Tech

#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.