Thankless Thursday? Black Friday door busters up all night

BRAINTREE, MA - NOVEMBER 23: Shoppers hurried through the aisles in Target during Black Friday at South Shore Plaza in Braintree. (Photo by Aram Boghosian for The Boston Globe via Getty Images)
BRAINTREE, MA – NOVEMBER 23: Shoppers hurried through the aisles in Target during Black Friday at South Shore Plaza in Braintree. (Photo by Aram Boghosian for The Boston Globe via Getty Images)

A backlash on social media unfolded this month as the retailers made it clear that Black Friday would seep into Thanksgiving and the first day of Hanukkah yesterday.

Although Massachusetts state law prevented big retailers from opening before midnight today, many residents were still bewildered at the night owl hours and the strain it could put on employees who were pulled away from their homes late last night.

In Massachusetts, Kmart kicked off sales right at the stroke of midnight, while Sears waited until 12:30 a.m. Walmart held off until 1 a.m. as did Best Buy and Target.

“It’s just a sign of disrespect for workers,” said Russ Davis, executive director of Massachusetts Jobs With Justice. “(Employees) can’t even have a day off to enjoy with their families. They have to go in (before midnight) and start stocking shelves.”

According to Barbara Bickart, associate professor of marketing at Boston University, the early Black Friday openings were brought on by retailers’ interest in staying one step ahead of the holiday shopping game.

“It’s definitely because of competitive pressure. People are going to be spending more this year on holiday gifts than they have in the past. The retailers feel like they have to be open first, and be the most accessible,” said Bickart.

Opposition was strong on social media sites like Twitter and Facebook, where users plead with would-be shoppers to stay home yesterday, particularly in parts of the country that allowed retailers to open early in the day.

“I think that the people most likely to talk are the people opposed to the shopping. That idea does resonate with quite a few people, and with social media, they have the opportunity to say how they feel. I don’t think you’ll see the other side. They’ll just be out shopping.”

Follow Morgan Rousseau on Twitter: @MetroMorgan
Follow Metro Boston on Twitter: @MetroBOS



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…