VIDEO: Philly group masterminded Dannon’s ‘Full House’ reunion Super Bowl ad

dannon full house commercial
The original cast of ABC’s “Full House” reunites in a commercial for Dannon’s Oikos yogurt set to run during the Feb. 2 Super Bowl, and originated with a Philly ad agency. Credit: Dannon

A Philadelphia creative network is behind the Super Bowl commercial that’s already going viral, 10 days before the game even airs.

The commercial, for Dannon’s Oikos Greek yogurt, will air during the fourth quarter of the game, and reunites the guys from beloved 1990s sitcom “Full House”: Bob Saget, John Stamos and Dave Coulier.

The ad was produced for Dannon by Vinizius/Y&R, but the concept originated in Philly with local company Poptent.

“At Poptent, our network of independent filmmakers is actually creating all of the video and films you see,” explained Liz MacDonald, Poptent’s Director of Client Services, who was the point person on the Dannon project.

Poptent, which moved into a new Walnut Street office in Center City earlier this month, is unique to the advertising world in that they crowdsource ads from a group of independent filmmakers who work with the company.

“It’s unlike anything else out there,” MacDonald said. “These guys aren’t held hostage by anything out there. They can just ideate all night long and come up with anything. They don’t have to work within any confines at all.”

MacDonald declined to name which members of their team came up with the idea for the spot at this time.

But the ad, which has already attracted national headlines, is a big success for Poptent, which previously worked on a 2012 Super Bowl commercial for Dannon, the first-ever Super Bowl commercial for a yogurt.

“I can’t even put it in words. This is what we’ve been working for,” MacDonald said of the attention the spot is drawing before even airing. “This is why we have developed the product that we have, to enable this kind of really great stuff to be created in an innovative and interesting way, something that has a really great story behind it.”

The former stars of “Full House,” which was the crown jewel of ABC’s long-running ‘TGIF’ Friday night lineup, can be seen in a teaser for the Super Bowl ad (see below).

In the teaser, the actors who once portrayed Danny Tanner (Saget), his brother-in-law Jesse (Stamos) and his best friend Joey (Coulier), enjoy a cup of Oikos yogurt before musing that they should probably get separate homes, in what seems like a look in on the lives of the “Full House” characters 20 years later.

A teaser for the Super Bowl ad has been released online at, along with a few behind-the-scenes videos.

Watch the teaser spot here:


Follow Sam Newhouse on Twitter: @scnewhouse

Follow Metro Philadelphia on Twitter: @metrophilly

Follow Metro Philadelphia on Facebook: Metro Philadelphia


Two young children killed in deadly Queens fire

Two 4-year-old children died after a blaze at their Far Rockaway home on Saturday night. The Queens fire injured three others, including a third sibling.


Florida man charged with murdering son to play…

A Florida man annoyed that his 16-month-old crying son was preventing him from playing video games suffocated the toddler, police said on Friday.


Powerful 7.2 magnitude earthquake rattles Mexico

A powerful earthquake struck Mexico Friday, shaking buildings and sending people running into the street, although there were no reports of major damage.


OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…


Whoopi Goldberg makes her debut as marijuana columnist

"It helps my head stop hurting, and with glaucoma your eyes ache, and she takes the ache out. It's wonderful," she said.

The Word

Kate Middleton made fun of Prince William's bald…

Kate Middleton and Prince William are in Sydney, Australia, right now, and it sounds like that brash Aussie sense of humor might be rubbing off.

The Word

Is Tom Cruise dating Laura Prepon?

"Mission: Impossible" star Cruise is said to be dating Laura Prepon, star of "Orange is the New Black."


'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…


Deron Williams leads Nets over Raptors in Game…

The Nets traveled to a raucous Air Canada Centre but came out with an important Game 1 victory over the Raptors.


Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.


Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.


Chris Johnson: I wanted to go to 'a…

Now that Chris Johnson is a Jet, the team has to figure out if one of the most explosive players in the NFL over the last half decade has anything…


How to parent without gender stereotypes in a…

Christia Spears Brown, Phd. author of "Parenting beyond Pink & Blue" gives advice on raising kids free of gender stereotypes.


VIDEO: 'Vein-scanning' may become the future of paying

Designed to make transactions quicker and easier, the technology works by scanning the unique vein patterns in each person's palm.


#FollowFriday: 10 of the smartest Twitter accounts

Spending lots of time on Twitter? You might as well learn something. Here are some of the smartest accounts to follow.


Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.