Toyota, Ford tied at top in perception survey
Toyota Motor Corp., faltering from recalls, has fallen into a statistical tie with Ford Motor Co. for tops in U.S. consumer brand perception, influential magazine Consumer Reports said yesterday.
Toyota retained the top spot by a slim margin over Ford in the Consumer Reports 2011 survey that was conducted last month. Honda Motor Co. placed third and Chevrolet fourth.
The Ford brand gained some ground in the latest survey and topped Toyota in the areas that consumers have said matter to them the most — safety, quality and value, the magazine said.