VIDEO: Robert De Niro asks viewers to ‘Take a Day to Remember’ 9/11

In a new ad campaign by the 9/11 Memorial, actor Robert De Niro asks viewers to “Take a Day to Remember” Sept. 11. In a few video ads, crisp white lines dance against a blue background and form the Twin Towers as De Niro urges people to “take a day to pause … to explore, to learn, to honor the best in humanity that overcame the worst.”


Ad agency BBDO produced the moving campaign, which also includes print, outdoor and digital components, for the 9/11 Memorial and Museum pro bono. Neil Onsdorff, Senior Vice President, Director, at BBDO said when he and his team began work on the campaign in early May, they decided to use a simple animation for the ads – and they did not know that they would be joined by superstar Robert De Niro.

“Robert De Niro is on the board of the 9/11 Museum and once we showed the folks at the museum our ideas, they said this would be a fantastic opportunity for Robert De Niro to use his voice,” said Onsdorff. Onsdorff and his team only learned of their celebrity guest during the first week of August. “We found out we had time with him on a Monday, and recorded with him Wednesday,” said Onsdorff. “We moved quickly once we realized the impact his voice would have.”

Onsdorff said the point of the campaign is to urge people to still remember Sept. 11 even 12 years later, and to not remember only the tragedies of Sept. 11, but also the hope and camaraderie that emerged immediately after. “In the video, you can see the tridents that are such a key focal point of the museum and you can see they build into the towers and dissolve out into the 9/11 logo,” he said. “The overall statement is this idea of rebirth and togetherness that came on the subsequent days and months after Sept. 11.”

The 9/11 Memorial and Museum is located at Ground Zero.

For more information on the 9/11 Memorial, visit: http://www.911memorial.org



News
Entertainment
Sports
Lifestyle
National

Sprint and T-Mobile offer further price discounts

Sprint unveiled a plan on Thursday that gives subscribers access to unlimited data for $60 a month, the industry's cheapest unlimited data offering.

National

Hundreds pay it forward at Florida Starbucks in…

The spontaneous chain of kindness continued for about 11 hours, totaling 457 transactions by the time it ended.

National

Weather system east of Caribbean could turn into…

An area of low pressure located east of the Caribbean Sea has a 50 percent chance of becoming a tropical depression or storm in the next 48 hours, U.S. forecasters…

National

U.S. hospital to discharge doctor treated with experimental…

An American doctor who contracted Ebola treating victims of the deadly virus in Liberia has recovered and will be discharged on Thursday by the Atlanta hospital that treated him with…

Movies

Review: 'When the Game Stands Tall' is both…

The high school football saga "When the Game Stands Tall" fumbles around for a focus while Jim Caviezel offers the most low-key coach in history.

Movies

Girlfriend in a coma: Chloe Grace Moretz

Chloe Grace Moretz is the best cheerleader "If I Stay" could ask for. As the star of the film adaptation of the successful YA novel…

The Word

The Word: Summer lovin' for Zac Efron and…

Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance between…

The Word

The Word: The Zac Efron-Michelle Rodriguez summer fling…

  Ah, the summer romance. So intense, so fleeting. With Labor Day fast approaching, it should come as little surprise that the incredibly surprising romance…

NFL

Fantasy football draft guide: How to draft your…

Many are wondering if we’re entering a new age in fantasy football drafting — one where running backs take a backseat.

NFL

Jets vs. Giants: 3 Giants storylines to watch

The Giants have plenty to work on as they reach the dress rehearsal preseason game Friday night against the rival Jets.

NFL

Jets vs. Giants: 3 Jets storylines to watch

Metro looks at three Jets storylines to watch as they play the Giants Friday.

NFL

Giants expected to work Corey Washington into first-team…

The day of reckoning for the Giants' fringe players will fall upon them Friday night against the Jets.

Sex

Big weddings may lead to long-term happiness

Dreaming of a big wedding? A new study indicates that the longer your guest list, the happier you’ll be in the long run. l A…

Sex

Online dating for every generation

Frank Jackson and his mother Maggie are like lots of modern families: They have dinner together regularly, keep each other updated on their lives —…

Wellbeing

Going green could be the key to getting…

If we could just pursue the things that would actually make us happy, we could help the environment too, according to a New York researcher.…

Tech

Siren: A new dating app that puts women…

Online dating can be brutal, especially for single women. Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to…