McDonald’s will replace Happy Meal toys with books on nutrition
McDonald’s is encouraging children to read about healthy eating habits.
The fast food chain announced plans to replace Happy Meal toys with four original children’s books that carry a positive nutritional message for the first two weeks of November.
The paperbacks, which can be found inside the little cardboard boxes from Nov. 1 to 14, will be published by McDonald’s and will feature new characters to help kids learn about healthy eating.
Some of the stories include: a goat who overeats but learns the value of a smart eating habits, and the world’s smallest dinosaur who grew tall by eating well.
McDonald’s expects to deliver 20 million books in the two-week span.
“We think that this is a fun and engaging way to give a nutritional message to kids,” Ubong Ituen, vice president of marketing for McDonald’s USA, told Ad Week. “This is really the first step in a larger book strategy, and our intent is to continue over several years.”