Google Glass gets image makeover as launch nears

A model shows off Google Glass, a wearable computer. Credit: Google
A model shows off Google Glass, a wearable computer. Credit: Google

Google Inc. has unveiled a set of fashionable prescription frames and shades for its Glass Internet-connected eyewear in an image makeover to give it broader appeal before a mass launch in the United States later this year.

Google also announced a deal with Vision Service Plan, the largest U.S. optical health insurance provider, that will allow consumers to get prescription lenses specially fitted to the device.

A stamp-sized electronic screen mounted on the side of a pair of eyeglass frames, Google Glass can record video, access email, provide turn-by-turn driving directions and retrieve info from the Web by connecting wirelessly to a user’s cell phone.

The version of Glass available until now was mounted on a titanium band that rested on the bridge of the wearer’s nose, resembling a pair of glasses without lenses and inspiring a bit of ridicule – from a parody on “Saturday Night Live” to a popular blog poking fun at its users.

Google’s website on Monday showed off a new selection of four different frames, in styles including “Bold” and “Curve”, available for $225 each, and a couple of different sunglass shades for $150 each.

“This new collection marks a step into an entirely new category of smart eyewear,” Google said in a statement.

Google said it has been training an unspecified number of VSP eye care specialists in New York, San Francisco and Los Angeles to combine the device and special Glass frames with prescription lenses.

Consumers who have VSP’s insurance, VSP Vision Care, will be able to receive a reimbursement on the special Glass frames up to the allowance provided with their current vision benefit, Google said.

A Google spokeswoman said there were financial terms to the partnership with VSP, but declined to provide any details.

Glass is currently available only to a limited number of early users in the U.S. for $1,500, a price that Google says will be lower when the consumer version of Glass goes on sale to the general public towards the end of 2014.

Many believe wearable computers such as Google Glass represent the next big shift in technology, just as smartphones evolved from personal computers. Glass has also unnerved everyone from lawmakers to casino operators worried about the potential for hitherto unimagined privacy and policy violations.

 


News
Entertainment
Sports
Lifestyle
News

OMG! Exercise can make skin (and butt) look…

A moderate exercise regime can turn back time and actually reverse the skin's aging process, according to new research. The study showed that a minimum…

News

Mets mascot Mr. Met target of Bill Clinton…

Mets mascot Mr. Met has told how he ended up in the crosshairs of a Secret Service sniper rifle. The man behind the Mr. Met…

International

Jews in eastern Ukraine ordered to register, Kerry…

Secretary of State John Kerry condemned reports that Jews in eastern Ukraine had been ordered to register with the authorities "or suffer the consequences."

National

Chelsea Clinton pregnant with first child

Chelsea Clinton is pregnant with her first child.

Television

'Scandal' recap: Season 3, Episode 18, 'The Price…

Sally is Jesus, Olivia caused global warming, and Mellie's still drunk. Let's recap the Scandal finale. A church full of Washington insiders is about to…

Movies

Review: 'Transcendence' is not stupid but sometimes lacks…

The cyberthriller "Transcendence" explores artificial intelligence, nanotechnology and other ethical quandaries, but has too much ambition, if anything.

Television

Dick Wolf to bring fictionalized world of 'Law…

A&E has ordered a pilot called "D.O.A." from "Law and Order" mastermind Dick Wolf that will focus on real detectives reexamining cold cases. A trio…

Television

Shane West talks WGN America's 'Salem'

The actor on history lessons, a new network and showing his butt.

NHL

Rangers draw first blood against Flyers in Game…

Brad Richards and Derek Stepan scored power-play goals 47 seconds apart to lead the Rangers to a 4-1 win.

NBA

Carmelo Anthony agonizing over Knicks future as season…

There’s still the cloud hanging over the franchise’s head as to the pending free-agent status of All-Star forward Carmelo Anthony.

NFL

Jets host players with eye toward NFL Draft

The Jets hosted a number of NFL Draft hopefuls for workouts on Thursday, with an eye toward some under-the-radar players.

NFL

Chris Johnson: I wanted to go to 'a…

Now that Chris Johnson is a Jet, the team has to figure out if one of the most explosive players in the NFL over the last half decade has anything…

Style

Light-up nail art syncs with phone

This Japanese technology syncs light-up nail art with your phone.

Wellbeing

Why is dance cardio taking off in NYC?

Instructors at some of the city's hottest classes explain why.

Travel

Earth Day travel in the Florida Keys

See why this eco-friendly destination deserves your attention.

Tech

Sorry, Facebook — FarmVille goes mobile with 'Country…

Zynga has released a version of the hit "FarmVille" tailored for smartphones and tablets in the hope of reaping a bumper crop of players.