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76ers unleash new canine mascot, Franklin

The Philadelphia 76ers introduced their new mascot Franklin to the public on TuesdCharles Mostoller

The 12-41 Philadelphia 76ers threw their fans a bone on Tuesday afternoon as the team unleashed its long-awaited new mascot: Franklin, the blue, fluffy dog.

C.J., 9, and Shane, 10, the McCune brothers from West Chester, were members of the mascot’s five-child “chief design team.”

The McCune boys had a connection (their neighbor is the team’s chief marketing officer,) so they played a role in selecting the color of Franklin’s fur.

“It was exciting because we got to be on TV,” C.J. said.

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The McCune brothers joined hundreds of local children cloaked in blue “Sixers Strong” shirts to welcome the city’s new favorite canine at the Franklin Institute.

Following a video montage of a blue pooch appearing next to Philadelphia icons such as Rocky Balboa and Dr. J, Franklin arrived 007 style, rappelling from the ceiling into the frenzied crowd.

After break-dancing with the Phillie Phanatic and the Sixers’ cheerleaders, Franklin botched his first slam dunk attempt, but recovered with a successful follow-up.

Franklin’s first game appearance will be on Friday, Feb. 20 when the Sixers face the Indiana Pacers.

The first 5,000 children in attendance will receive a commemorative Franklin jersey.

 
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